Just got two emails that I thought were quite nice. It reminds me of an opinion I’ve really held strong for quite a while. I even made a template for it one time, and I wrote:

if we go for HTML email, we can apply just enough layout and styles to make it almost like a plain text email, only with a bit more class.

• A pleasant readable typeface
• Reasonable line length
• Breathable line height
• Anchor links on words
• Dark/light mode

Here’s one from Cursor:

I find a “button” style could be added to that short list of OK things in an otherwise chill HTML email. But I really like how short and sweet the email is. Begs to be actually read.

And one from Mandy Brown:

Probably the nicest typography of any newsletter ever. But really isn’t doing that much to pull it off, just a nice typeface with smart setting.