Amazon Web Services (AWS) returns to the idyllic French coast for the annual Cannes Lions International Festival of Creativity on June 22-26. Main stage panels, focused roundtables, special events, an agentic experiential activation at Amazon Port will showcase the ways advertisers, marketers, and media companies are elevating creativity and driving business outcomes through innovation. Together, AWS will demonstrate how artificial intelligence (AI) accelerates creativity, build the data foundation that powers advertising and media intelligence, power real-time advertising performance at unprecedented scale, and unlock diverse revenue streams for the attention economy.
Envision the business or product of your dreams at Amazon Port
Designed to embody a classic French village, Amazon Port serves as a hub for Cannes Lions attendees to connect and experience the future of storytelling across Amazon brands. This year, AWS is transforming a corner of Amazon Port into Rue Visionnaire, a place where visitors can bring dream businesses or products to life through creative inspiration and AI agents.
In the activation, guests direct AI agents through an interface that takes them from ideation to business plan, from product to operations, and from inspiration to brand expression. Attendees will experience the launch of their business at storefronts in Amazon Port, with a physical key that activates their ‘grand opening’ complete with proposed logo, branding, and an advertising campaign across Amazon.com, Alexa+, Echo devices, Prime Video, and Twitch.
Visitors can talk to AWS leaders about how AWS powers AI and cloud, helping connect media, advertising, and commerce at scale. Through Amazon Bedrock, AgentCore, and custom silicon, AWS enables agentic advertising, hyper-personalized content, real-time advertising, and privacy-safe monetization.
Amazon Port is free to attend, though registration is required. Secure your spot here.
Hear from AI and cloud experts
Throughout the festival, AWS subject matter experts alongside customers and partners from AWS, the NFL, WPP, OpenAI, and more, will participate in panels and sessions offering AI insights and industry-specific solutions.
Monday, June 22
- 9:00AM–10:00AM – Less Noise, More Signal — The Playbook for AI-Powered Customer Engagement | Qru Space
Speakers: Tim Hoppin, Director of Creative and Brand at AWS; and Jennifer Chase, CMO at SAS - 10:00AM–10:30AM – Industry Intelligence: When AI Works For Your Customer | Brand Innovators Stage (Register)
Speaker: Tanuja Randery, Managing Director, EMEA, Amazon Web Services, and LaShonda Anderson-Williams, Chief Customer & Commercial Officer, Salesforce - 10:00AM–12:00 PM – From Fame to Trust: What B2B Brands Can Learn from Cultural Relevance | iHeart Café
Speakers: Francessca Vasquez, VP ProServe and Agentic AI, AWS; Gemini Babla, Global Head of Brand Marketing at Intuit; Kandace Barker, Omnicom B2B President; talent: Eva Longoria and Ryan Seacrest - 11:00AM–11:30AM – Hyperpersonalization at Scale: How AI is Redefining What’s possible Across Every Industry | Female Quotient Beach (Register)
Speakers: Dr. Ruba Borno, VP Global Partners & Specialists, AWS; and Shelly Zalis, CEO of Female Quotient; Michael Horn, Global Head of AI at Omnicom Advertising; Zoë Lazarre, CMO Genentech - 3:00PM–4:00PM – Transforming the creative enterprise: a conversation with AWS and OpenAI | Amazon Port, Le Jardin (Register)
Speakers: Julia White, CMO, AWS; and Denise Dresser, CRO, OpenAI - 4:40–5:00PM – Hit Play on Tomorrow: The future of AI in Creativity and Entertainment | UTA Beach
Speakers: Uwem Ukpong, VP of Industries, AWS and Wil.i.am, Musician and Founder & CEO of FYI.AI
Tuesday, June 23
- 9:30AM–11:00AM – Creativity at Scale: The Agentic AI Revolution in Marketing | Canelle Restaurant (Register)
Speakers: Dr. Ruba Borno, VP Global Partners & Specialists, AWS; and Rick Schultz, CMO, Databricks - 10:30AM–11:00AM – Co-Creating the Future: Agentic AI at Work | Female Quotient Beach (Register)
Speaker: Francesca Vasquez, VP of Agentic AI and Professional Services; Sanjna Parulekar, Senior Vice President, Product Marketing, Salesforce; Jenny Kelly, Head of Content & AI, Deloitte Digital; and Benjamin Felix, CMO at Triplelift - 11:00AM–11:30AM – Front row seat: Inside the future of live sports | Amazon Port, Main Stage (Register)
Speakers: Julia White, CMO, AWS; Tim Ellis, EVP & CMO, NFL; Jared Stacey, VP Global Live Sports Production, Prime Video; and Candace Parker, NBA and WNBA Analyst on Prime Video and former WNBA player - 11:30AM–12:00PM – Stay in control of your brand: The question isn’t whether your AI affects your brand—it’s whether you’re in control of how | Brand Innovators (Register)
Speakers: Ann Culver, Sr. Mgr, WW Category Management, Business Applications; Tara DeZao, Sr. Director, Product Marketing, Customer Engagement, Pegasystems Inc.; Ami Palan, Sr Managing Dir, Accenture Song - 12:00PM–2:00PM – How AI Agents Are Rewriting the Rules of Advertising | Amazon Port, Le Jardin (Register)
Speakers: Samira Bakhtiar, GM of Media & Entertainment, Games, and Sports, AWS; Nage Satu, SVP of AdTech, Warner Bros Discovery; Marc Brodherson, Sr Partner, McKinsey and Company; and Stephanie Layser, Global Head of Advertisers and Publishers, AWS - 1:00PM–1:30PM – Leading the Agentic Shift: Why the Future of AI is Human-Centric | Female Quotient Beach (Register)
Speakers: Tanuja Randery, Managing Director, EMEA, Amazon Web Services; Jo Shoesmith, Global Creative Director, Amazon; Prachi Gore, CMO, Asana; and Claudia Tezcan, Global Dove Brand Experience & Social Director, Unilever - 1:15PM–1:45PM – The Future of Culture Is IRL: Rebuilding Human Connection Through Immersive AI | Monks Café
Speakers: Nina Walsh, Business Development Leader, AWS; Monks executive; Heidi Ware, ECD Amazon Stores; Ruth Balbach, Executive Vice President, Global Brand Strategy & Creative for Universal Destinations & Experiences; Judy Lee, Senior Managing Director, House of Creative, Pinterest; Moderator: Brands & Culture journalist - 3:00–3:20PM – The Next Blockbuster in Commerce Media: Sony Pictures and the New Frontier of Fan Engagement | Mido (Register)
Speakers: Samira Bakhtiar, GM of Media & Entertainment, Games, and Sports at AWS; Jason White, VP Ad Monetization, Sony Pictures Entertainment; Fred Stanichev, VP, LiveRamp - 4:30–5:15PM – From Imagination to Reality: Empowering creatives with hybrid real-time filmmaking | Luma AI Villa (Register)
Speakers: Samira Bakhtiar, GM of Media & Entertainment, Games, and Sports at AWS; Amit Jain, CEO and Co-founder of Luma AI; Richard Adam Jones, Director of Production Technology and Innovation at Wonder Innovation Labs - 5:00PM–6:00PM – The Gap Between Knowing and Doing Just Closed | Bain Speakeasy | Mondrian hotel (Register)
Speakers: Jon Williams, Global Head of Business Transformation Partner Development at AWS; Katie Ayaz, Head of CX at NatWest; Matt Michael, Senior Partner, Marketing Practice - 5:30PM–6:00PM – The New Operating System for Global Creativity | Monks Café (Register)
Speakers: Zelle Steyn, Principal Solutions Architect at AWS; Mark Eamer, VP Advertising Sales, Amazon Ads; Phil Griffiths, Executive Creative Director; Chelsea Bosley, SVP, Global Group Account; Sam Anderson (moderator) The Drum Podcast Journalist
Wednesday, June 24
- 10:30AM–11:00AM – Brand as your Moat: Inside AWS’s Marketing Reinvention | Beach Stage (Register)
Speakers: Tim Hoppin, Global Head of Brand and Creative, AWS and Melissa Grant, Global Head of Analyst Relations, AWS; Moderator: Grant McDougall, CEO, BlueOcean - 12:00PM–1:00PM – From AI Resistance to Results: Driving Creative Transformation | Amazon Port, Le Jardin
Speakers: Cindy Rose, Global CEO, WPP; Julia White, CMO, AWS; and Dr. Ruba Borno, VP Global Partners & Specialists, AWS - 1:00PM–1:30PM – 5 Moments that changed how AWS thinks about AI-first marketing | Canva Cabana
Speakers: Tim Hoppin, Director of Creative and Brand at AWS; Rob Giglio, Chief Customer Officer at Canva - 1:15PM–2:00PM – The Agentic Doorman: Who Owns the Customer Relationship Now | Salesforce Beach (Register)
Speakers: Jason Andrews, Digital marketing, AWS; LaShonda Anderson-Williams, Chief Customer & Commercial Officer, Salesforce - 1:00PM–1:30PM – The Human Element— Brand, Purpose, and the Agentic Shift | Brand Innovators Beach (Register)
Speakers: Rovina Valashiya, Head of Product & Program Management – AWS Website; Heather Kehrberg, Director, Advertising Services, Amazon Ads; Ash King, Senior Director, Firefly Enterprise Solutions
Thursday, June 25
- 12:30PM–1:00PM – Creativity That Performs: From Bold Ideas to Business Impact | Brand Innovators (Register)
Speakers: Tim Barnes, GM of Advertising and Marketing, AWS; Chris Bellinger, Chief Creative Officer, PepsiCo Foods US; Damaune Journey, Global Chief Growth Officer, 72andSunny; Moderated by: Jess Kirkman, Global Head of Brand Creative, Mattel
Learn more
Explore AWS for Advertising & Marketing and AWS for Media & Entertainment, get in touch with an AWS expert, and check out the AWS Advertising & Marketing blog.
It’s become increasingly clear that the future of media, advertising, and marketing will be hyper-personalized, multi-channel, and data driven. At Cannes Lions, we look forward to demonstrating how cloud and AI technologies from AWS give advertisers, marketers, and publishers a future-looking competitive edge.