Language learning app Duolingo had another great year with 38 percent revenue growth, extending its lead as the largest education app by revenue as market growth slowed.

The education app market only grew by 1.8 percent in 2025, according to the Education App Report, with many education app providers seeing their revenues decline due to artificial intelligence.

Education app market revenue 2018 to 2025 ($bn)

That Duolingo has been able to continue its double digit percentage growth is testament to the company’s strong AI transition. Its Duolingo Max subscription service has opened up an opportunity for the language learning platform to earn higher revenue per user, by packaging its AI product as a meaningful upgrade to its standard premium service.

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Other education app providers, most notably Chegg, have seen revenues and usage of their apps decline with the growth of AI. This is despite integration with ChatGPT into Chegg Study, showing that there needs to be more to the integration than simply embedding a chatbot.

Duolingo revenue 2018 to 2025 ($bn)

Not only can the chatbots function as study partners and homework helpers, but they also provide users with ways to customize learning exactly to their liking. At the same time, there has been a surge in the amount of apps launched specifically for these tasks, often with no subscription or a lower subscription cost than the incumbents.

Most of the incumbents saw their market share decline in 2025, due to the increase in apps available and chatbots.

Even so, the amount of people using education apps increased, with 755 million active users worldwide. The Asia-Pacific region accounted for 44 percent of the total users. Education apps were also more downloaded than the previous year, indicating users still want to use educational apps but are going further afield to find them.

If you would like to learn more about the education app market, check out our report on the sector.