On April 23rd, senior leaders across app marketing, growth, product, CRM, and revenue will gather at The Brewery for Business of Apps London 2026. The event brings together decision-makers from leading apps and brands across eCommerce, fintech, health and fitness, and other key verticals of the mobile economy.
With over 80 speakers across eight content stages, this year’s agenda explores the strategies and operational frameworks shaping modern app growth. Across the programme, four key pillars stand out as defining how leading teams are approaching growth in 2026: AI-powered growth engines, retention-led strategy, multi-channel user acquisition, and revenue innovation.
The forces shaping modern app growth
Find out how to leverage AI to transform every aspect of app marketing – from generating creatives and real-time optimisation to adaptive in-app experiences which drive smarter decisions and maximise ROI.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
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Learn how to measure impact with privacy-conscious attribution, align campaigns with retention and reach new markets with data-informed strategies that maximise growth.
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Create value-driven experiences, personalised lifecycle journeys and community loops that drive lasting engagement and transform active users into advocates.
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Explore innovative pricing strategies and subscription evolution, while optimising payment flows like app-to-web and web-to-app to maximise revenue and deliver durable growth.
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App monetisation just got turned upside down: here’s how to win on the web with Lucas Lovell, VP of Product at Paddle
Join us at Business of Apps London 2026 on April 23rd at The Brewery, as we explore what’s next for app growth and how the world’s leading apps are scaling smarter.
Don’t forget, if you work for an app or brand, you can apply for a subsidised ticket here.
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