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This year, Business of Apps London expands to 7 dedicated content stages, designed to help you go deeper into the areas that matter most to your role.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
Alongside agenda-setting sessions on growth, product and monetisation, you will be able to spend time in specialist zones focused on the challenges app teams are solving right now.
Alongside the above sessions, you also wouldn’t want to miss the event’s opening keynote, which will feature Ben Lebus, CEO and Founder of Mob, the UK’s #1 recipe app. Ben will take to the main stage to share the lessons behind Mob’s journey and what app and digital leaders can learn from it.
Join us at Business of Apps London 2026 on April 23rd at The Brewery as we explore what is next for app growth and how the world’s leading apps are scaling smarter.
Also, if you work for an app or brand, you can apply for a subsidised ticket here.
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