As AI reshapes how apps are built and marketed, growth teams are under increasing pressure to understand how these tools translate into measurable performance gains.
At Business of Apps London 2026, Yasin Kheradmand, Head of Growth at Stakemate, will explore how AI is already changing the way modern app growth teams operate as well as how his own team at Stakemate has been leveraging emerging technologies over the past few years to make Stakemate one of the leading social betting apps in the UK.
To give you a taste of what Yasin has in store for those who come along to his session, we spoke him and had him share Stakemate’s story and give us a breakdown of what he is planning to talk about at the event.
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Stakemate is a social-first sports betting app built around a collaborative dimension that mainstream betting platforms have largely ignored. Its proprietary stack lets users place group bets, chat with friends, and share the experience as it unfolds in real time.
Much of the app’s early traction came from aligning the right message with the right channel, with short-form video taking centre stage across both paid and organic. Alongside video-led marketing, the team invested heavily in App Store Optimisation, which helped the app reach the number one position in the Sports category on Apple’s UK App Store.
How AI will reshape growth marketing in 2026
Source: Business of Apps via YouTube
At this year’s Business of Apps London, Yasin will turn his attention to practical applications of AI across marketing teams. His session will focus on three areas where AI is beginning to reshape growth operations.
The first is performance marketing. Yasin will explore how growth teams can use AI to feed stronger signals to advertising algorithms, helping platforms optimise campaigns more effectively.
The second area is automation across the customer lifecycle. From acquisition through to CRM and lifecycle marketing, he will break down how to hand over to AI most repetitive tasks and leverage LLMs to help you make data-driven decisions.
Finally, he will discuss how creative and product experimentation are evolving. Beyond generating imagery and video with AI, Yasin will examine how marketing teams can build lightweight “mini products” or “mini apps”, as he calls them, that engage users throughout the funnel, from awareness through to retention and referral, often without relying on engineering teams.
Leveraged efficiently, AI agents become the next generation of junior marketers, freeing marketers’ time to focus on strategy instead of pixel pushing.
For all the attention AI is receiving, Yasin is clear that some fundamentals have not moved. App Store Optimisation remains one of the most reliable drivers of organic growth, particularly for teams that stay closely aligned with how store algorithms continue to evolve.
Business of Apps London 2026 will take place on 23rd April at The Brewery in London, bringing together more than 1,000 leaders from across app growth, product, marketing, and revenue.
Tickets for Business of Apps London are available here, and if you work for an app or brand, you may be eligible to apply for a subsidised ticket here. You can check out the Business of Apps London agenda here.
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