There is a vast world outside of walled gardens, and marketers might be leaving users and revenue on the table if they are only focusing on Google and Meta.
To help UA marketers uncover opportunities for growth beyond social, BidMatrix has just published their 2025 expansion kit. This is a free, short, visual guide dissecting how to launch and evaluate programmatic and CTV as performance channels, including how to set them up, what to monitor, and when to scale or pause.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
This guide is for UA, growth, and performance marketing leads at mobile apps who are under pressure to scale beyond Meta and Google, protect ROAS, and prove incremental impact.
You can download the full expansion kit directly from the Business of Apps website.
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