If your Meta ads look good on the surface but your “cheap installs” vanish by Day 2 never to be heard from again, you have a targeting problem on your hands.
To address this problem, REPLUG’s Paid UA team built this 5-minute checklist to help marketers identify exactly what’s breaking their campaigns and how to fix it fast. It’s the same tried-and-tested framework that the award-winning REPLUG team uses before scaling budgets to six figures.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
This quick self-audit will help UA teams to stop feeding Meta’s algorithm bad signals and stat driving installs that convert.
Profitable growth doesn’t start with bigger budgets, it starts with smarter targeting.
Get the checklist, run a 5-minute audit, and see where your Meta strategy’s holding you back.
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