2025 was a year of important updates for Kadam: new technologies, improved retargeting, started redesign, participation in global conferences, and awards from leading industry media.

We strengthened our product and paid even closer attention to the needs of our audience while keeping the most important things: care for partners and a healthy balance between work and life. We value not only numbers, but also the people we grow with.

And today, summing up the results, we want to show not just a list of releases, but the journey that shaped our year.

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This is the story of Kadam’s five key achievements in 2025.

Retargeting — the main technological breakthrough of the year

This year began with the release of a tool many had been waiting for. Retargeting at Kadam was launched fully from architecture to analytics and brought to market as an effective growth strategy for iGaming.

What we launched:

• Two types of retargeting: fingerprint-based and cookie-based
• Made the tool compatible with any ad format
• Fast and clear audience collection without complex integrations
• A tool that helps bring back churned players with high profitability

We made retargeting “clear” for the market

The first step was to explain the instrument to the audience. On the podcast, Kadam CEO Sergey openly broke down what is usually hidden:

• How funnels are built
• Why ROI grows
• And why retargeting is a must-have in iGaming

The podcast turned out dynamic, honest, and received excellent feedback. We recommend watching it on YouTube.

Autumn webinar with mr.Booster

In the autumn, we held a live online webinar where we explained the mechanics of retargeting, showed cases, and demonstrated optimisation paths.

Results:

• More participants registered than we expected
• The chat was active throughout the entire session
• Partners shared experiences and asked questions
• It became clear that this format is truly useful for the audience

The webinar is available on YouTube and this is only the beginning of the webinar series. In the Taplink on our Instagram, you can find the form and receive the link to the webinar.

Educational content

Throughout the year, we actively developed the educational part of the product and published a large amount of content about retargeting and its practical value.

We released detailed guides, applied articles, educational posts, and explained with examples how to properly build funnels and strengthen campaigns using retargeting. All of this can be found on our social media and blog.

Conclusion

Retargeting is now used by partners not for testing, but as a key element of their strategy.

A year of meetings, recognition, and awards

We participated in 16 conferences: AW Asia, SiGMA, TES, iGB Live, and other key events of the year. And in every city, the approach was the same — result-oriented:

• We discussed strategies and budgets for specific GEOs
• Conducted express campaign analyses right at the boots
• Spoke on panels, sharing our experience with iGaming and AdTech trends

These in-person meetings became one of the most important parts of our year: we listened to market requests, gathered feedback, and helped partners solve tasks “here and now.”

We finish 2025 with two prestigious awards:

🏆 Best Native Ad Network — Affbank Awards 2025

🏆 Best Advertising Network of the Year — MAC Awards 2025

This is the result of joint work: the strength of the Kadam team, the trust of partners, and the drive to improve the product every day.

Conclusion

Kadam strengthened its position as one of the leading networks in the industry.

Growth in numbers: results of 2025

2025 became a year of not only product updates but also tangible financial and operational growth:

Growth in advertiser performance

• +54% ARPPU of advertisers: Deeper analytics, updated tools, and high-quality traffic allowed brands to invest more and maintain stable ROI.
• +31% average first-time top-up: New advertisers join the platform with greater trust and more serious budgets.
• 20,000+ new advertisers: The rise in registrations led to increased campaign volume and confirmed the ongoing demand for Kadam as a scaling platform.

Growth in publisher monetization

• +12M clicks across all formats: A 64% increase — a result of advertisers buying more traffic from publishers.
• Popunder: +20% CPM: The format became more stable, more expensive, and more effective.
• Leadership in pops: According to AdSpyglass, Kadam ranked among the top networks in popunder monetization effectiveness and profitability.

Conclusion

The growth in numbers confirms that Kadam strengthened both sides of the ecosystem: advertisers and publishers, ensuring sustainable growth for partners.

The blog — knowledge hub for advertisers and publishers

In the summer, we launched our blog that became one of the key tools for partners, offering practical materials that simplify work and improve results.

• For advertisers: strategy, seasonality, iGaming, utilities, CPI/CPA, retargeting, funnels;
• For publishers: CPM by GEO, popunder monetization, push, new markets, mistakes and growth points.

The blog has grown into an educational platform, it is read, saved, and shared with colleagues.

Redesign — start of new language of minimalism and usability

We have long understood that our visual language and website structure needed an update. In 2025, we did what had been postponed: we prepared a new design: modern, technological, and built around user convenience.

We recognized the need to reboot the platform’s visual language, and in 2025 we made it happen.

Already done:

• Introduced a new visual system
• Implemented the redesign in social media and the blog

In progress:

• Gradual implementation on the website

The redesign became a new standard of convenience and technological quality that will continue evolving in 2026.

Merry Christmas and Happy New Year from the Kadam team! 🎉

This year made Kadam stronger and more efficient: we updated products, enhanced analytics, expanded expertise, and became closer to those who work with traffic every day.

We believe that sustainable results arise where there are not only technologies but also space for rest, recovery, and human connection.
And we remain a platform that is comfortable to work and grow with.

May 2026 be a year of great opportunities, new ideas, and a gentle attitude toward yourself.

Ready to scale your campaigns in 2026? Join Kadam.