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Business of Apps

Agentic AI is coming for the app growth playbook [online event] As app discovery expands to ChatGPT, AppTweak launches AI Visibility for Apps Apps in Motion is bringing the best app operators to NASDAQ on April 8 Up your AI game at Business of Apps London 2026 The Business of Apps newsletter is evolving Early bird ticket sale for Business of Apps London ends this week Smadex unveils unique CTV Pause Ads via OpenGlass partnership Build your network at Business of Apps London 2026 Why smaller apps should rethink TV and connected TV for UA Influencer marketing gains traction among AI apps AI agents are becoming the new junior marketers Inside the key themes driving app growth at Business of Apps London 2026 Where is App Store Optimization heading in 2026? [webinar series] From social-first brand to subscription-led app, inside Mob’s rise to the UK’s leading recipe app Apps capture larger share of health and fitness market revenue in 2025 Upcoming RealityMine webinar to highlight blind spots in first-party app data From ad network to scalable performance ecosystem, EVADAV announces a newly enhanced corporate structure The biggest apps and brands are in for Business of Apps London 2026 Diversification takes centre stage in app user acquisition Super early bird ticket sale for Business of Apps London ends this week App-to-web monetisation moves into the mainstream Latest speakers confirmed for Business of Apps London 2026 Agentic coding drives number of iOS apps to highest level ever Smadex and Anzu bring performance and clickability to intrinsic in-game advertising Consumer spending on apps surpassed games for the first time in 2025 The Business of Apps London agenda is now live with more than 70 speakers Opening keynote announced for Business of Apps London ChatGPT was the most downloaded app in 2025, supplanting TikTok Want to speak at Business of Apps London? Branch’s “How I Grew This” episodes land on the Business of Apps podcast ASO moves centre stage as organic discovery declines ConsultMyApp launches APPlyzer 26 with full Apple Ads auctions Which Apps Lead the Health & Fitness App Market App market trends 2026: The year ahead according to experts TikTok is the top grossing app for another year, generating over $3 billion in-app Your essential guide to ASO success in 2026 is here Get ahead of app growth in 2026 at Business of Apps London How Business of Apps covered the app economy in 2025 Kadam wraps up 2025 with retargeting breakthroughs and industry awards MMP pricing without the games, all-inclusive, fully transparent, cancel any time PropellerAds automates performance marketing with three new optimization tools Gamelight achieves top global rankings in the latest AppsFlyer Performance Index Celebrating twelve years of bringing the app industry together at Hotel Adlon Business of Apps Berlin 2025 sets an attendance record and unpacks the future of app growth Pushwoosh launches ManyMoney AI marketing copilot, guaranteeing a 40% revenue increase for mobile apps AdQuantum launches the ultimate guide: Snapchat Best Practices for Creatives & User Acquisition for Apps & Games With $20M from Braavo Capital, Great Apps is building the growth engine for scaling subscriptions on the web Omio’s Norman Nielsen on how to prepare your company for the age of AI in marketing CPPs and CSLs are the future of growth at scale on iOS and Android Final call for Business of Apps Berlin tickets PAYBACK’s Nico Winkelhaus on multi-brand loyalty in the app world CTV is entering the performance era Warner Music Group and Feed.fm partner to bring premium music clips to apps Crypto apps hit 500 million downloads per year Designli takes off with new channel helping non-technical founders build better products APPlyzer Chat helps democratize access to critical ASO data Most Meta campaigns fail due to bad targeting AIBY Startup Studio debuts to back app creators with up to $10M Introducing the Sports App Market Landscape Just three weeks to go until Business of Apps Berlin Programmatic and CTV are overlooked by app marketers, BidMatrix’s new UA expansion kit aims to fix that AVOW secures award from HONOR for mobile OEM advertising success Creepy AdTech, mediation wars, and not-so-super superapps Snapchat launches the App Power Pack, a suite of ad formats to help marketers drive app growth Business of Apps Berlin early-bird ticket sale ends this Friday Cheesecake Labs and Knapsack partner to launch Knapsack Chat The CTV performance maturity gap Business of Apps returns to London on 23rd April 2026 Five weeks to go until Business of Apps Berlin FastSpring executives outline three-phase approach to app-to-web monetization New data reveals shifting consumer attitudes toward app data sharing and advertising Introducing the Shopping App Market Landscape iGaming user acquisition costs surge as marketers seek new growth strategies How to launch app-to-web campaigns [online event] Consumer apps shift to web payments for cash flow benefits, not just fee avoidance App Promotion Summit is now Business of Apps 82% of marketers don’t feel confident in their attribution data APS Berlin super early bird tickets ending on 3rd October App Promotion Summit NYC 2025 sets the stage for the future of app growth The most popular fantasy sports app of 2024 isn’t ESPN or FPL… it’s Dream11 ChatGPT and Gemini battle for the top spot in app installs The growth strategies that scaled WeWard to 25 million global users App Promotion Summit Berlin returns on November 27th with new features Users are concerned about privacy but still open to sharing demographic and contextual data Introducing the Productivity App Market Landscape Most marketers invest in walled gardens at a time when they should be diversifying App revenue surpasses games for the first time in Q2 2025 BIGO Ads achieves five-year streak in IAB Tech Lab OM SDK certification program Global dating app revenues exceeded $6B, North America drove 50% of the total New data reveals music’s critical role in app engagement and user growth APS NYC returns September 18th with enhanced features Turning data into dollars [online event] FunnelFox launches industry’s first unified web billing solution Who is coming to APS NYC 2025? 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Inside App Growth Week 2025: How AI is reshaping app marketing strategy
Nayden Tafradzhiyski · 2025-11-04 · via Business of Apps

Mobile marketers, user acquisition managers, and ASO specialists will gather virtually this November for the third edition of App Growth Week — a free online event designed to turn insights into action.

In a crowded landscape of webinars and digital summits, App Growth Week 2025 stands out as a true upgrade opportunity, not just another online event. Designed for ASO managers, UA leads, growth strategists, and CMOs, this three‑day virtual gathering (November 18–20, 2025) offers more than insights: it offers transformation.

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Is your privacy opt-in rate costing you $525,000 a year?

The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.

This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.

Download the Guide.

Organized by SplitMetrics, the event brings together more than 30 speakers across 15 sessions, with dedicated tracks on paid user acquisition, App Store Optimization (ASO), multichannel strategy, and the growing role of AI in mobile marketing operations. Having previously drawn over 2,500 industry professionals, the event is a key fixture for global growth teams.

“We’ve designed this event to be a real game‑changer for app marketers,” said Daniela Damonte, Head of Marketing at SplitMetrics. “Our goal is to deliver genuine value — not just another round of generic webinars. App Growth Week is about giving marketers access to practical frameworks, tools, and peer expertise they can apply right away to shape their 2026 growth strategies.”

Save your seat now. Register for free here.

What sets this edition apart

App Growth Week 2025 positions itself not only as a learning event but also as an execution-oriented experience. The agenda combines short, focused live sessions (each 30 minutes long), with Q&A opportunities, downloadable resources and tool trials.

Topics span from creative AI workflows and ASO to automation strategies in campaign management, market expansion, brand protection, and attribution methods — with each speaker delivering hands-on examples and real-world applications.

Confirmed speakers include a vast variety of professionals from leading app growth teams, agencies, CMPs, MMPs and social media platforms. While the full lineup is still being revealed, attendees can expect sessions rooted in real case studies and practitioner expertise.

Who should attend

The event is aimed at professionals working directly in mobile growth, acquisition, and performance marketing, including:

  • ASO managers seeking to improve visibility and conversion through better metadata strategies and testing
  • UA specialists optimizing paid campaigns across different channels
  • Growth marketers coordinating across product and marketing teams to improve LTV and retention
  • Marketing leaders and CMOs interested in lean team models and AI-supported growth ops

Every registrant gains full access to session recordings, templates, selected mobile marketing tools and exclusive offers, with no paywall or attendance restrictions.

Content is delivered weekly to registered participants starting from sign-up, making the event more of a multi-week resource hub than a 3-day broadcast.

This year, attendees can level up the experience by inviting their peers. Every referral unlocks a chance to win a personalized app growth audit from SplitMetrics experts.

How to join

App Growth Week 2025 is free to attend, but registration is required to access sessions and receive the pre-event content pack.

Reserve your spot now.

Event recap

  • Dates: November 18–20, 2025
  • Time: Starts at 14:30 CET / 08:30 EST / 05:30 PST
  • Where: Online, hosted on Zoom
  •  Language: English
  • Agenda: 15 live sessions, 30+ speakers, weekly growth content, practical downloads

Browse sessions and speakers here.

Save your seat

Register for free and invite your team.