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In a crowded landscape of webinars and digital summits, App Growth Week 2025 stands out as a true upgrade opportunity, not just another online event. Designed for ASO managers, UA leads, growth strategists, and CMOs, this three‑day virtual gathering (November 18–20, 2025) offers more than insights: it offers transformation.
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This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
Organized by SplitMetrics, the event brings together more than 30 speakers across 15 sessions, with dedicated tracks on paid user acquisition, App Store Optimization (ASO), multichannel strategy, and the growing role of AI in mobile marketing operations. Having previously drawn over 2,500 industry professionals, the event is a key fixture for global growth teams.
“We’ve designed this event to be a real game‑changer for app marketers,” said Daniela Damonte, Head of Marketing at SplitMetrics. “Our goal is to deliver genuine value — not just another round of generic webinars. App Growth Week is about giving marketers access to practical frameworks, tools, and peer expertise they can apply right away to shape their 2026 growth strategies.”
Save your seat now. Register for free here.
App Growth Week 2025 positions itself not only as a learning event but also as an execution-oriented experience. The agenda combines short, focused live sessions (each 30 minutes long), with Q&A opportunities, downloadable resources and tool trials.

Topics span from creative AI workflows and ASO to automation strategies in campaign management, market expansion, brand protection, and attribution methods — with each speaker delivering hands-on examples and real-world applications.
Confirmed speakers include a vast variety of professionals from leading app growth teams, agencies, CMPs, MMPs and social media platforms. While the full lineup is still being revealed, attendees can expect sessions rooted in real case studies and practitioner expertise.
The event is aimed at professionals working directly in mobile growth, acquisition, and performance marketing, including:
Every registrant gains full access to session recordings, templates, selected mobile marketing tools and exclusive offers, with no paywall or attendance restrictions.
Content is delivered weekly to registered participants starting from sign-up, making the event more of a multi-week resource hub than a 3-day broadcast.

This year, attendees can level up the experience by inviting their peers. Every referral unlocks a chance to win a personalized app growth audit from SplitMetrics experts.
App Growth Week 2025 is free to attend, but registration is required to access sessions and receive the pre-event content pack.
Browse sessions and speakers here.
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