On November 27th, 700+ senior leaders from across the app economy will gather at Hotel Adlon for Business of Apps Berlin (formerly App Promotion Summit) for a day of learning, networking, and growth.
Klarna, Zalando, N26, and HelloFresh are attending. Booking.com, Delivery Hero, and Bolt have confirmed places. Executives from SYBO, Wargaming, and Wooga to teams from Audible, Deezer, and Paramount will be there too.
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The gap between a 65% and 90%+ privacy opt-in rate can mean $525,000 in lost revenue annually for a 100K DAU app — and most teams have no idea where they stand.
This guide breaks down the true cost of consent debt, why the average app sits at just 80% opt-in, and the exact tactics top performers use to consistently hit 90%+: prompt timing, banner design, vendor list optimization, and more.
You’ll be surrounded by peers solving the same growth challenges at the highest level. Conversations here are direct, informed and often turn into the collaborations that can help you grow and scale your own app.
This event has become the home of app growth in Europe because we’ve consistently delivered the quality of attendee, conversation, and connection that senior leaders require.
Who’s attending Business of Apps Berlin
This year we’re delivering more than ever before. Multiple content stages covering AI in app marketing, retention strategies, product-driven growth, revenue optimisation, and channel diversification. Expert-led workshops on privacy centric user acquisition, subscriptions, and more. Interactive discussions designed for the problems you’re solving right now. Browse the full agenda here.
Register today. See you in Berlin.
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