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The Best Manufacturers Build AI with Workers, Not for Them How People Actually Get to the C-Suite in S&P 500 Companies Our Favorite Management Tips on Giving Feedback The Case for Hiring a Chief Resilience Officer What Customer Workarounds Can Reveal About Your Business Model Getting Buy-In for Your Next Big Idea Surprising Ways to Reduce Turnover in High-Pressure, High-Skill Jobs “Listen for the Silence”: Insights from a Long-Serving CEO Supporting Your Employees’ Career Growth When Everyone Is Overwhelmed What Really Gets in the Way of Change How Stronger Privacy Laws Convinced Consumers to Share More Data How to Break Free of Negative Thought Spirals A Breakthrough Board Presentation Can Win You the CEO Job The Keys to Succeeding Under a New Manager Do You Recognize Burnout in Your Organization? Should Your Subscription Business Use Auto-Renew? Gen AI Could Fix Performance Reviews—or Make Them Even Worse What Operating Rooms Can Teach Leaders About Team Design What Global Companies Lose When Decision-Making Revolves Around Headquarters Redefining What Efficiency Means in the Age of AI It’s Hard to Use AI as a Team. These 3 Practices Can Help. Are You Meeting the Needs of the People You Lead? Beware the Agentic Convergence Trap Should You Treat AI Like a Teammate? Research: Traditional Marketing Doesn’t Work on AI Shopping Agents The Leadership Skills That Make Transformation Stick Microsoft’s Path to Adopting and Scaling AI Across its Sales Organization Why Leaders Should Let Minor Mistakes Slide What Are Your Company’s AI Nightmares? “Cyber Defense Has to Move at the Speed of AI” How Fast-Growing Companies Can Make Better Decisions Redesigning Your Marketing Organization for the Agentic Age Why Effective Leaders Get Branded as Problems 3 Ways AI Can Free Organizations from Legacy Workflows Communicating with Confidence When You’re Under Pressure How Sales Teams Undercut Themselves with Longtime Clients Research: Why You Shouldn’t Treat AI Agents Like Employees Why Professional Services Organizations Keep Solving the Wrong AI Problem - SPONSOR CONTENT FROM CERTINIA When an Executive Asks You an Unexpected Question New Skills to Navigate Continuous Change The Best Leaders Embrace the Role of Supporting Character How an Organizational Shift Can Unlock Real Value from a Stalled AI Strategy - SPONSOR CONTENT FROM PUBLICIS SAPIENT How AI Is Changing the Needs and Values of Finance Leaders and Their Teams - SPONSOR CONTENT FROM DELOITTE Stop Trying to Replicate a Single Star Performer Will Insurance Protect Your Company in Times of War? 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Research: What China’s AI Agents Reveal About the Future of Commerce
by Mark J. Greeven, Fabrice Beaulieu and Wei Wei · 2026-04-17 · via HBR.org

NurPhoto/Getty Images

Agentic commerce represents a shift in how digital transactions happen. Instead of simply helping people find products,

When Meituan, China’s dominant lifestyle super app that combines services similar to DoorDash, Yelp, and Groupon into a single platform, launched its Xiaomei AI agent in late 2025, executives internally described it not as a chatbot but as an orchestrator plus execution agent. The point wasn’t convenience; it was delegation. A user could say, “Order my usual lunch, but deliver it 20 minutes later today,” and the agent would interpret intent, apply preferences, and complete the transaction, often with zero screen interaction.