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The Art of Discounting
Rafi Mohamme · 2026-05-04 · via HBR.org
Rafi Mohammed

is the founder of Culture of Profit, a consultancy that helps companies develop and improve their pricing strategies. He’s also the author of The Art of Pricing: How to Find the Hidden Profits to Grow Your Business (Crown Business, 2005) and The 1% Windfall: How Successful Companies Use Price to Profit and Grow (HarperCollins, 2010).

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