Manual work doesn't scale. Automated workflows do.

Schema that matches your catalog

Define product types, variant structures, and custom fields in TypeScript. Version control your schema. Editable by humans and agents.

Reference products anywhere

Embed product cards, galleries, and size guides into any content without copy-pasting. Update once and it stays current everywhere.

Market-specific data modeling

Model unique tax rules, shipping logic, or compliance requirements per market without duplicating your catalog.

Media with business context

Tag images with product references, usage rights, and variant info that travels with your assets. No manual re-tagging every time you use an asset in a new context.

Studios tailored by role

Merchandisers see products and campaigns. Editorial sees articles and guides. Each team gets exactly what they need.

Visual previews while editing

Preview product changes on your actual storefront as you edit. No publishing to staging just to check if that new badge works.

Build internal tools for your workflows

Bulk price updater, store hours manager, campaign calendars, or whatever speeds up your content operations.

Real-time collaboration

No locked documents or overwriting teammates. See changes as they happen, comment on specific fields, assign tasks.

Update your catalog in one conversation

"Find products missing French descriptions and generate drafts from English." Ask in plain language. Review staged changes. Publish when ready.

Connect Shopify in minutes, sync in real time

Bi-directional Shopify sync out of the box. Build your own integrations with our APIs.

Translate on publish, at scale

Publish in English. Automated workflows handle every locale. Review what needs review, skip what doesn't.

Schedule content drops

Bundle products, banners, and pages for simultaneous launch. Preview everything together, schedule the drop, and it all goes live as one coordinated release.

Event-driven commerce logic

Run event-driven logic natively to update product data, sync with external systems, or trigger downstream workflows.

Never oversell a product

Disable “Add to cart” when inventory hits zero. No page refresh or custom cache invalidation is needed.

Focus on selling, not servers

Fully managed and built for peak performance. If it scales for Kim K’s launches, you’re covered for BFCM and viral product drops.

Evolve your catalog without breaking things

Content Lake stores everything as JSON, decoupled from your schema. Add new product attributes, restructure variants, or migrate without downtime.

Make your catalog conversational

Let customers ask questions in natural language: "recommend a winter coat without PFAS that works in the wilderness." Your AI assistant answers from real product attributes, filtered by actual inventory, pricing, and compliance.

Build whatever comes next

New market expansion? Subscription model? Shopping agents? Your content structure is already there. No re-architecture required.