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Podcast: The AI Tokenpocalypse Is Here
Joseph Cox · 2026-07-02 · via 404 Media

How companies are burning through their AI tokens; and the fake AI-generated flowers all over Etsy, eBay, and Amazon.

Podcast: The AI Tokenpocalypse Is Here
Image: 404 Media.

We start this week with Joseph’s story about the Tokenpocalypse, which is companies scrambling to stop spending so much on AI after providers started charging per AI token. After the break, Joseph and Emanuel tell us about the ways companies are trying to do this, including using a tool to make their LLMs talk like cavemen. In the subscribers-only section, Emanuel explains how entirely fake AI-generated flowers are all over eBay, Etsy, and Amazon.

Listen to the weekly podcast on Apple Podcasts, Spotify, or YouTube. Become a paid subscriber for access to this episode's bonus content and to power our journalism. If you become a paid subscriber, check your inbox for an email from our podcast host Transistor for a link to the subscribers-only version! You can also add that subscribers feed to your podcast app of choice and never miss an episode that way. The email should also contain the subscribers-only unlisted YouTube link for the extended video version too. It will also be in the show notes in your podcast player.

About the author

Joseph is an award-winning investigative journalist focused on generating impact. His work has triggered hundreds of millions of dollars worth of fines, shut down tech companies, and much more.

Joseph Cox