This is Behind the Blog, where we share our behind-the-scenes thoughts about how a few of our top stories of the week came together. This week, we discuss talking aloud to computers, Cannes, and “Engineering Creativity: Guac Is Extra."

JASON: This week I was in Cannes, France for the Cannes Lions advertising conference, which is a sentence you probably did not expect to be reading and is definitely not a sentence I expected to be writing. It’s rare that I BTB something before I actually write about it, but in this case I think it’s OK, as this is going to be significantly different from the actual articles I do. There is no sense in being coy about it—Cannes, which at least in the media business stands for both the beach town in the south of France and the advertising conference (but not the film festival), is a ridiculous place and experience filled with excess and extravagant displays of money wasting. Back when we worked at VICE, every year around this time there would be a bunch of whispers around the office about which executives and higher level sales people were going to Cannes and who was not (us journalists definitely were not). Then, during Cannes, there was a barely spoken sentiment that we, the journalists, should try extra hard to not fuck up lest we create some sort of situation that a VICE executive in Cannes would have to deal with from another time zone while drinking rosé on a yacht. 

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