A leading $29B nonprofit healthcare system operating across 20+ U.S. states partnered with Concentrix to transform fragmented digital patient experiences into a unified, human-centered experience platform. Following a major merger, the organization needed to modernize and consolidate its digital ecosystem across 140 hospitals, 700+ care sites, and 130+ websites and applications.
Challenges
Concentrix partnered with the healthcare system to launch an integrated Human Experience Platform powered by Adobe Experience Cloud. The engagement combined technology modernization with human-centered design and strong governance.
Key elements included:
The transformation unified over 130 websites and applications across multiple brands onto a single Adobe Experience Platform, creating a seamless, scalable foundation for personalized patient journeys.
Standardized experience delivery through a scalable component- and template-driven architecture
Improved governance and consistency across digital marketing and content operations
Enhanced patient experience through personalized, accessible, and cohesive digital journeys
Future-ready platform supporting ongoing innovation, personalization, and growth across brands and regions
This integrated Human Experience Platform enabled the healthcare organization to move from fragmented digital touchpoints to a cohesive, scalable, and patient-first experience, laying the foundation for long-term digital transformation.
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