One catalog. Every channel. Minutes to market.
Model your products once. Publish to storefronts, apps, and AI agents without the manual work.
MR MARVIS increased AOV by 9.7% with shoppable images.
Nordstrom schedules product launches ahead of time.
Mejuri completed global migration in 6 months.
Tecovas launches products 144x faster.
Skims serves terabytes of data/day.
Nour Hammour increased revenue 214%.
Content Operations at scale
Effortless editorial workflows. Better shopping experiences.
faster dev velocity
faster product launches
products updated in 30 seconds
Manual work doesn't scale. Automated workflows do.
Source of truth for product data
Products, variants, and attributes defined in code. Your schema matches your business logic. The foundation everything else builds on.
Ship in minutes not weeks
Publish once, translate everywhere. Your terminology and market rules respected across every locale.
Grows with your needs
AI shopping assistants, personalized recommendations, voice commerce. Your structured catalog is ready for whatever you build.
We ship more with less effort. That’s the biggest win. Sanity lets us move like a modern product team, not a dev shop for content tickets.
Kevin Harwood
CTO
Tecovas
E-commerce 101
Launch with speed to stay ahead of competition
AI workflows you can build today
Your AI is only as good as the content it operates on. These guides show how to build real AI workflows on structured content: working code, honest trade-offs, and a starter kit for each.
1. Model
Define products as data, not page templates
Zero custom APIs (thanks GROQ)
300% faster release cycles
90% of updates owned by the content team
Schema that matches your catalog
Define product types, variant structures, and custom fields in TypeScript. Version control your schema. Editable by humans and agents.
Reference products anywhere
Embed product cards, galleries, and size guides into any content without copy-pasting. Update once and it stays current everywhere.
Market-specific data modeling
Model unique tax rules, shipping logic, or compliance requirements per market without duplicating your catalog.
Media with business context
Tag images with product references, usage rights, and variant info that travels with your assets. No manual re-tagging every time you use an asset in a new context.
2. Shape it for team workflows
Merchandisers ship. Developers build.
AOV increase
tagged images
day build
Studios tailored by role
Merchandisers see products and campaigns. Editorial sees articles and guides. Each team gets exactly what they need.
Visual previews while editing
Preview product changes on your actual storefront as you edit. No publishing to staging just to check if that new badge works.
Build internal tools for your workflows
Bulk price updater, store hours manager, campaign calendars, or whatever speeds up your content operations.
Real-time collaboration
No locked documents or overwriting teammates. See changes as they happen, comment on specific fields, assign tasks.
3. Automate
Translate, tag, enrich. No busywork.
hours saved per month
lines of code
added services
Update your catalog in one conversation
"Find products missing French descriptions and generate drafts from English." Ask in plain language. Review staged changes. Publish when ready.
Connect Shopify in minutes, sync in real time
Bi-directional Shopify sync out of the box. Build your own integrations with our APIs.
Translate on publish, at scale
Publish in English. Automated workflows handle every locale. Review what needs review, skip what doesn't.
Schedule content drops
Bundle products, banners, and pages for simultaneous launch. Preview everything together, schedule the drop, and it all goes live as one coordinated release.
Event-driven commerce logic
Run event-driven logic natively to update product data, sync with external systems, or trigger downstream workflows.
4. Grow with Sanity
Your next feature shouldn't require a migration
conversion rate lift
Revenue increase
Average cart value
Never oversell a product
Disable “Add to cart” when inventory hits zero. No page refresh or custom cache invalidation is needed.
Focus on selling, not servers
Fully managed and built for peak performance. If it scales for Kim K’s launches, you’re covered for BFCM and viral product drops.
Evolve your catalog without breaking things
Content Lake stores everything as JSON, decoupled from your schema. Add new product attributes, restructure variants, or migrate without downtime.
Make your catalog conversational
Let customers ask questions in natural language: "recommend a winter coat without PFAS that works in the wilderness." Your AI assistant answers from real product attributes, filtered by actual inventory, pricing, and compliance.
Build whatever comes next
New market expansion? Subscription model? Shopping agents? Your content structure is already there. No re-architecture required.
Ship features, not fixes
Book a demo to see how brands like SKIMS, Nordstrom, and PUMA build commerce experiences that scale.