Salesforce has an internal dashboard which tracks each team’s use of AI, including which teams are using specific tools such as ChatGPT and how much, with the company also handing out digital badges that describe its employees as a “Champion,” “Innovator,” and “Legend” depending on the AI training courses they’ve completed, according to screenshots seen by 404 Media. A leaderboard includes an option to view which teams haven’t yet earned the badges, saying, “click to see who 👀,” with employees concerned that use of AI is going to be tied to their performance reviews.

The leaderboard shows only around a third of all employees have completed the lowest level course. The dashboards also show that use of Salesforce’s own agentic AI product, called Agentforce, has dramatically decreased across many teams, falling as much as 65 percent recently.

News of the leaderboard comes as Salesforce has attempted a huge pivot to AI, laid off thousands of employees as part of that, and its stock is down more than 20 percent this year. As 404 Media has reported, other tech companies have similar leaderboards, including Amazon which shut down its own after employees cheated to climb its ranks, sometimes to score better on performance reviews. 

“People at the company [definitely] pay attention to it,” a current Salesforce employee told 404 Media, referring to the AI leaderboard. “There hasn't been much transparency around the actual expectations for employees in terms of what keeps us off the radar and therefore still employed, but we are all aware that AI usage already is or will soon be tied to performance ratings.” 404 Media gave the source anonymity as they weren’t permitted to speak to the press.

The badges employees can earn start with employees being able to explain agentic AI, up to building advanced customizations, according to a page on Salesforce’s website. Champions can “Confidently explain Agentforce concepts and business impact”; Innovators “Implement Agentforce solutions to drive measurable business outcomes”; and Legends “Understand advanced concepts and design complex strategies.”

Technically anyone, even those outside Salesforce, can earn these badges. The leaderboard tracks people inside the company, though. According to the leaderboard, around 30 percent of all employees have earned the Champion status this year, followed by just over 15 percent for the Innovator badge, and under 10 percent with the Legend status. 

The leaderboard is sorted by executive, with the teams underneath them contributing to the leaderboard, the employee said. It shows President and Chief Engineering and Customer Success Officer Srinivas Tallapragaca at the top of the Champion leaderboard, for example. Followed by President and Chief Strategy Officer David Schmaier and President and COFO Robin Washington. President & CEO of Government Cloud at Salesforce Kendall Collins leads both the Innovator and the Legend leaderboards.

“Execs are pushing everyone hard to use AI tools. If we get a new tool, we are told to start using it. Generally, everyone is supposed to be using AI daily and is supposed to be using all the AI tools made available for their role,” the Salesforce employee said.

One part of the dashboards viewed by 404 Media shows that use of Agentforce, Salesforce’s own platform for building AI agents, is down dramatically across various teams. Various teams all dropped use of the tool by more than 60 percent, and sometimes 70 percent. Slackbot, the AI agent in Slack, which Salesforce owns, use is much higher though, according to the screenshots. ChatGPT is also more popular with many teams than, say, Gemini, according to the screenshots.

404 Media agreed to speak with a Salesforce spokesperson on background because they said they would also provide an on the record statement. In the background call, the Salesforce spokesperson said the boards are not set up to encourage competition nor are they related to performance. All employees have until this summer to earn the badges. At the end of the call, the spokesperson said the company won’t actually provide a statement.

In February 2025, Salesforce laid off more than 1,000 people while it hired salespeople for AI, Bloomberg reported at the time. Then earlier this month, Salesforce laid off employees working, ironically, on the company’s Agentforce AI product, as well as its Mulesoft IT integration tool and its Marketing Cloud software, Business Insider reported.