Samsung has officially commenced sales of its 2026 television lineup, following their initial reveal at CES earlier this year. The new release features the upgraded The Frame Pro series alongside the S85H, S90H, and S95H OLED models. This year’s focus centers on record-breaking brightness levels, refined aesthetic designs, and advanced AI integration.
The Frame Pro series introduces a new 55-inch variant to its existing 65, 75, and 85-inch roster. A significant technical shift for 2026 is the adoption of Neo QLED panels with enhanced backlighting. To maintain a minimalist aesthetic, these models utilize the Wireless One Connect Box and support eARC via Micro HDMI, blending high-end performance with a gallery-style appearance.
Samsung S95H 2026
Samsung’s flagship OLEDs aim for peak luminance using OLED HDR Pro and OLED HDR+ technologies. These units feature Real Black and Real Color certifications from VDE, coupled with advanced anti-reflective coatings. The premium S95H debuts the FloatLayer design, a metallic frame that allows the TV to sit flush against the wall, creating a floating effect. When not in use, the S95H can access the Art Store, offering over 5,000 digital works.
For gaming enthusiasts, the 2026 models include the Ultimate Game Pack. This suite features a 165 Hz Motion Xcelerator refresh rate and full compatibility with NVIDIA G-Sync and AMD FreeSync Premium Pro, ensuring low-latency performance across all platforms.
| Model | Size | Price |
| The Frame Pro | 65″ / 75″ / 85″ | $2,000 / $2,800 / $4,000 |
| S85H | 48″ / 55″ / 65″ / 77″ / 83″ | $1,199 / $1,499 / $1,999 / $2,799 / $4,499 |
| S90H | 42″ / 48″ / 55″ / 65″ / 77″ / 83″ | $1,399 / $1,599 / $1,999 / $2,699 / $3,699 / $5,299 |
| S95H | 55″ / 65″ / 77″ / 83″ | $2,499 / $3,399 / $4,499 / $6,499 |
Note: Pricing for the 55″ The Frame Pro is currently unconfirmed.
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