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Google Ads & Commerce

Rethink your strategy to drive sales this holiday season. Boost your holiday sales with these agentic commerce updates Rethink 2026 3 ways to prep for your next big race with Search Drive profitable growth with new data and measurement tools Build a measurement stack you can rely on to steer your campaigns. Reach your audience in new ways with August’s Demand Gen Drop. Make AI Max work for your business with new testing and planning tools. Get your product data holiday-ready on Google Merchant Center. What 3 creatives built with unlimited access to Google Flow Evolve your marketing with new AI tools Prepare for the holiday season with July’s Demand Gen Drop. 6 back-to-school shopping tricks every student should know Beach vibes and temporary wallpaper are trending for back-to-school season. Optimize your reach and frequency across campaigns with video campaign groups. Expanding AI transparency in ads Unlock deeper insights for YouTube brand campaigns. Elevate your campaign performance with June’s Demand Gen Drop. Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube Expanding financial advertiser verification across Europe Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together. We’re bringing Walmart Connect to Display & Video 360. The latest AI news we announced in May 2026 YouTube earns industry's first MRC accreditation for short-form video. 5 ways Google Search can level up your thrift and vintage shopping Catch up on 12 major I/O 2026 moments Here's how AI is rebuilding the foundation of modern marketing. Google Display Ads has a new home in Demand Gen. Fuel your next wave of growth on YouTube with Demand Gen Asset Studio is entering a new era of AI-powered creativity.
Introducing the Universal Cart and more ways to help you ...
Vidhya Srinivasan · 2026-05-20 · via Google Ads & Commerce

We’re building the foundation for agentic commerce, with updates including a new intelligent cart that brings superpowers to your shopping.

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People shop across Google more than a billion times a day, powered by advanced AI and the Shopping Graph — the world’s most comprehensive catalog of over 60 billion product listings. As agentic technology advances, shopping has the opportunity to become even more powerful, intelligent and fun.

We've been building the foundation for agentic commerce — from a common language for agents with Universal Commerce Protocol (UCP) to the payments infrastructure to make agentic checkout seamless. Today at Google I/O 2026, we introduced the next step that brings this all together: the new Universal Cart.

Introducing an intelligent, proactive shopping cart

Universal Cart is an intelligent shopping cart and your new hub for shopping on Google. It works across merchants and across services, so you can add things to your cart while you’re browsing Search, chatting with Gemini, watching YouTube or even reading your Gmail.

The moment you add a product to your cart, it gets to work in the background — finding deals and price drops, giving you insights on price history and alerting you when an item is back in stock. It all runs on our Gemini models, so your cart gets even smarter as the models improve.

Universal Cart also uses intelligent reasoning to anticipate your needs and help solve problems before they arise. Say you’re building your first custom PC and add a few parts from several retailers to your cart. Your cart will proactively flag any product incompatibilities and suggest alternatives. Since the cart was built on Google Wallet, it understands your payment method perks, loyalty information and merchant offers so it can help you choose. This lets you quickly find opportunities for hidden savings or points without having to remember them yourself.

When you're ready to buy, UCP makes checkout from your cart super smooth. You can check out with Google Pay in just a few taps with many of your favorite brands, or transfer your items to the merchant's site to complete your purchase. You can try these select checkout features soon across merchants like Nike, Sephora, Target, Ulta Beauty, Walmart, Wayfair and Shopify merchants such as Fenty and Steve Madden. No matter which way you buy, the brand stays the merchant of record.

Universal Cart is rolling out across Search and the Gemini app in the U.S. this summer, with YouTube and Gmail to follow.

Expanding the Universal Commerce Protocol’s impact

Since we co-developed the Universal Commerce Protocol with retail leaders earlier this year, the industry has rallied around this common language in an incredible way. Recently, we welcomed several new tech partners to help steer this open standard.

Building on that momentum, we’re expanding our UCP-powered checkout experience on Google to Canada and Australia in the coming months and later to the U.K. UCP is also coming to YouTube in the U.S., and to even more verticals, starting soon with hotel booking and local food delivery.

Scaling secure agentic purchases

We created the Agent Payments Protocol (AP2) to help agents make secure payments on your behalf, with boundaries and accountability to give you peace of mind. AP2 lets you set strict guardrails for agentic payment transactions. Just tell your agent the specific brands and products you want and how much it can spend, and the agent only makes the purchase when your criteria are met.

Under the hood, AP2 creates a transparent, verifiable link between you, the merchant and the payment processor and uses privacy preserving technology to keep your data safe. Tamper-proof digital mandates ensure the agent is always acting on your behalf, giving you a permanent digital paper trail. So, if you ever need to make a return, you and the merchant are looking at the same record. We’ll begin bringing AP2 to Google products in the coming months, starting with Gemini Spark.

While the full potential of agentic commerce is still unfolding, we’ve been laying the building blocks for this future for years. Now with Universal Cart, we’re excited to put that foundation to work for shoppers. Check out more ways Search is using the power of agents to help you ask even more of your questions.

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About the author

Vidhya Srinivasan

VP/GM Ads and Commerce

Vidhya is Vice President and General Manager of Ads and Commerce. She oversees the advertising, shopping and payments products that help people discover and connect with businesses and shop online.

Read more from Vidhya

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