We’re introducing additional features, including a "How this ad was made" panel, to help people easily understand when generative AI was used to create or alter an ad.
General summary
Google is adding new transparency features to help you identify ads created or edited with artificial intelligence. You can now view these disclosures in the "How this ad was made" section of the My Ad Center menu on Search, YouTube, and Discover. Advertisers must now use provided tools to label AI-generated content, ensuring you stay informed about the ads you see.
Summaries were generated by Google AI. Generative AI is experimental.
Bullet points
- "Expanding AI transparency in ads" explains how you'll see more info about AI-generated ads.
- Check the "How this ad was made" menu to see if AI created an ad.
- Google automatically labels ads made with its own AI tools for you.
- Advertisers can now manually label ads they created using other AI tools.
- These updates help you understand how AI shapes the ads you see every day.
Summaries were generated by Google AI. Generative AI is experimental.
Basic explainer
Google is making it easier to see if an ad was made using AI. You can now click the three dots on an ad to check if it was created or edited by AI tools. Advertisers must now label their content so you know exactly what you’re looking at. This helps keep ads honest and clear for everyone.
Summaries were generated by Google AI. Generative AI is experimental.
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This content is generated by Google AI. Generative AI is experimental
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As generative AI opens up new ways for businesses large and small to create ads, we’re introducing additional transparency features across our advertising products. We want to help people better understand the ads they see, while providing advertisers with straightforward tools to navigate evolving industry standards.
We're adding a “How this ad was made” section to the My Ad Center panel, accessible globally by selecting the three-dot menu or info icon on ads across Search, YouTube and Discover. This panel will indicate if an ad was created or edited with AI.
We want to make managing AI disclosures as simple as possible for advertisers. So when they use Google’s generative AI advertising tools to create ads, we’ll automatically add a disclosure to each ad’s My Ad Center panel. And when they create ads elsewhere, we’re introducing a control so they can easily indicate if they used generative AI. Based on local requirements, a label may also appear directly on the ad, either automatically or when an advertiser uses this control.
These updates build on our ongoing AI transparency work. We already embed imperceptible signals, like SynthID, into outputs from our generative AI tools. And in 2023, we introduced a requirement to disclose synthetic or digitally altered content in election ads.
Our existing ad policies already serve as important safeguards, along with our work to verify advertisers and share who’s behind an ad. We continue to prohibit misleading and deceptive ads, whether created with AI or not, to keep the platform safe for everyone.