New features for Video Reach and Video View campaigns will help prove how YouTube brand campaigns are driving the results advertisers care about.

• Capture active user engagement with Shorts Ad Actions: Video View Campaigns that are opted into Shorts will now automatically include Shorts Ad Actions in budget optimization and new reporting columns. On average, YouTube Shorts ads with more than 10 seconds of watch time and a like saw 15% more brand consideration and 20% more favorability. ¹
• Understand how brand campaigns spark intent: Attributed Branded Searches is now available globally as a reporting metric in Google Ads, tracking the volume of searches triggered by an ad impression or view. This feature helps bridge the gap between brand and performance. For every additional branded search generated on Google, brands see an average $31 increase in sales. ² Contact your Google representative to activate.

For more on how to drive impact with YouTube brand campaigns, check out our Accelerate With Google webinar.