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Rethink your strategy to drive sales this holiday season. Boost your holiday sales with these agentic commerce updates Rethink 2026 3 ways to prep for your next big race with Search Drive profitable growth with new data and measurement tools Build a measurement stack you can rely on to steer your campaigns. Reach your audience in new ways with August’s Demand Gen Drop. Make AI Max work for your business with new testing and planning tools. Get your product data holiday-ready on Google Merchant Center. What 3 creatives built with unlimited access to Google Flow Evolve your marketing with new AI tools Prepare for the holiday season with July’s Demand Gen Drop. 6 back-to-school shopping tricks every student should know Beach vibes and temporary wallpaper are trending for back-to-school season. Optimize your reach and frequency across campaigns with video campaign groups. Expanding AI transparency in ads Unlock deeper insights for YouTube brand campaigns. Elevate your campaign performance with June’s Demand Gen Drop. Cannes Lions 2026: Strengthen creative campaigns with new tools from YouTube Expanding financial advertiser verification across Europe Enhanced Local Services Ads for Home Listings bring homebuyers and local agents together. We’re bringing Walmart Connect to Display & Video 360. The latest AI news we announced in May 2026 YouTube earns industry's first MRC accreditation for short-form video. 5 ways Google Search can level up your thrift and vintage shopping Catch up on 12 major I/O 2026 moments Here's how AI is rebuilding the foundation of modern marketing. Google Display Ads has a new home in Demand Gen. Fuel your next wave of growth on YouTube with Demand Gen Asset Studio is entering a new era of AI-powered creativity.
We’re donating Agent Payments Protocol to the FIDO Allian...
Stavan Parikh · 2026-04-28 · via Google Ads & Commerce

For agentic technology to scale, it needs to work for everyone. That’s why over the last few months, we’ve shared new open commerce and payments standards to serve as the building blocks for the future of AI shopping. Now, to help further scale this technology and promote industry-wide innovation, we’re donating the Agent Payments Protocol (AP2) to the FIDO Alliance, a renowned industry association focused on creating open standards. Transitioning ownership to the FIDO Alliance ensures AP2 remains platform-agnostic and community-led, while accelerating adoption of secure agentic payments.

Today on GitHub, we’re also releasing AP2 v.0.2, which introduces critical updates for autonomous transactions, including “Human Not Present” payments, which will allow agents to securely execute payments autonomously — like securing and purchasing limited-run tickets the moment they’re on sale — based on pre-authorized user instructions.

AP2 is also helping to drive industry standards like Verifiable Intent, a new, AP2-compatible standard co-developed with Mastercard and also being donated to FIDO, that creates a tamper-proof log of user-authorized agent actions to ensure accountability.

With growing support from leaders across the industry, AP2 establishes the open, collaborative foundation for agents to transact safely across any platform.