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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
Managed DNS
Ben Borgers · 2025-11-07 · via Buttondown's blog

Buttondown can manage your DNS records for you

Ben Borgers

Ben Borgers

November 7, 2025

We have a new way of setting up your sending domain on Buttondown: Managed DNS.

Your sending domain is the domain that you send emails from, like you@yourdomain.com.

Previously, when you added your domain to Buttondown, we gave you a list of DNS records to add. These records verified you with one of our email sending providers, so that we could use your domain to send emails on your behalf.

However, if we ever wanted to change email sending providers, or switch you between multiple providers, we would have to ask you to update your DNS again.

With Managed DNS, you choose a subdomain that you can dedicate to Buttondown (such as newsletter.example.com or email.example.com) and delegate control of that subdomain to Buttondown by adding two NS (nameserver) records that point to our servers.

From then on, Buttondown can control the DNS records for that subdomain, allowing us to switch you between email sending providers — and even register you for new ones — without you needing to get involved. We'll do this to improve deliverability, or in case of provider outages.

This is a fully backward-compatible addition, and you are totally welcome to keep your current domain setup indefinitely. If you'd like to switch to Managed (totally optional!), enter a unique subdomain in your Buttondown domain settings and then add the two NS records under Managed on the sending domain page.

For more information, check out the updated sending domain documentation.