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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Slack webhooks Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Automation filtering
Justin Duke · 2023-12-17 · via Buttondown's blog

Automations just keep getting cooler and more powerful! We've added support for "number of opens", "number of clicks", and "date joined" as filters for your automations. Here are some automations that are now possible:

  • "If someone has opened five emails in the past month but hasn't upgraded to a paid plan, send them a discount code for 20% off."
  • "If someone hasn't clicked on any links in the past two months, send them a survey asking for feedback."
  • "If someone who joined my list more than a year ago upgrades to a paid plan, send them a special thank you note."

Check out the full automations reference here for the full dossier of triggers, filters, and actions.