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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Slack webhooks Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Reply to replies
Justin Duke · 2023-12-08 · via Buttondown's blog

We launched tracked replies around a month ago, to great fanfare: we've tracked tens of thousands of lovely replies to your very lovely newsletters, making it easier to organize and respond to them (whether manually or with automations).

But we've heard from some of you that you'd like to be able to reply to replies, too: it was kind of a pain to have to start a new thread when you wanted to respond to a reply.

So we've added a new categories: meta replies. (We don't actually call it "meta-replies" anywhere, it's just kind of funny to say.) When Buttondown emails you with a reply, you can now reply to that email, and we'll pass that along to your subscriber.

Better yet, we'll also keep track of it within analytics, so it's easy to check at a glance whether you've replied to a reply. Terrific!