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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Test mode
Justin Duke · 2025-06-03 · via Buttondown's blog

I'm not sure I've ever told this story before, but back in 2019, when I was working on our very first Zapier integration, I committed a blunder that haunts me to this day. I had swapped over my local development environment to point to my production API key for my own personal newsletter on Buttondown, just to make sure some of the subscriber actions were working. Having done that, I ran a couple test actions to create new emails without remembering to swap back to a sandbox account. The rest, as they say, is history. By the time I realized what I had done, I had unintentionally spammed my lovely subscribers a dozen or so times with a smorgasbord of UUIDs.

This feature, in many ways, is for my former self and for anyone who has executed a curl command and immediately regretted what they see. You can now turn on test mode in Buttondown, which retains all functionality except that every single outbound email goes to the email address associated with the account. This makes it easy to safely iterate on integrations without ever worrying that you're going to blast someone or perhaps a hundred someone's. Head on over to the documentation for test mode to learn more!