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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Slack webhooks Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations
Tags vs newsletters
Justin Duke · 2023-01-11 · via Buttondown's blog

A quick primer on when to use tags and when to use multiple newsletters

Justin Duke

Justin Duke

January 11, 2023

It's not super obvious how you should segment your audience. Do you keep them all in one big newsletter and break them up with tags? Do you spin up multiple newsletters and keep them sequestered that way?

We've written a short guide to help answer some of those questions. Hope it helps and let us know if you have any questions!