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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
Safer defaults for the email creation API
Justin Duke · 2026-03-07 · via Buttondown's blog

Buttondown's REST API has always tried to adhere to good RESTful conventions. A POST to /v1/emails creates a new email, and if you don't specify a status, we've historically assumed you want to send it — so the default has been about_to_send. Makes sense in theory, but in practice it catches people off guard. Nobody expects a quick test request to fire off an email to their entire subscriber base.

We've cut a new API version2026-04-01 — to make this a little safer. The endpoint behaves identically, with two exceptions:

You only need to supply the header once per API key. After the first successful send, all subsequent POST requests with about_to_send will go through without it. Think of it as a "yes, I know what I'm doing" handshake.

# First time: include the header
curl -X POST https://api.buttondown.com/v1/emails \
  -H "Authorization: Token your-api-key" \
  -H "X-API-Version: 2026-04-01" \
  -H "X-Buttondown-Live-Dangerously: true" \
  -d '{"subject": "Hello!", "body": "...", "status": "about_to_send"}'

# After that: no header needed
curl -X POST https://api.buttondown.com/v1/emails \
  -H "Authorization: Token your-api-key" \
  -H "X-API-Version: 2026-04-01" \
  -d '{"subject": "Hello again!", "body": "...", "status": "about_to_send"}'

If you're not sure which API version you're on, check your API keys page — it shows the version for each key.