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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
SimpleAnalytics integration
Justin Duke · 2025-05-23 · via Buttondown's blog

Hey folks! We've just added support for SimpleAnalytics, a privacy-first analytics platform that respects your visitors.

SimpleAnalytics gives you valuable insights about your newsletter's web traffic without using cookies or collecting personal data. It's fully GDPR compliant and provides clean, actionable data about:

  • Which of your newsletter issues get the most views
  • Where your visitors are coming from
  • What devices and browsers they're using
  • Geographic distribution of your audience (country-level only)

To enable SimpleAnalytics for your newsletter, just head to your Integrations settings and toggle it on. That's it—no website IDs or API keys needed!

This joins our existing analytics integrations like Plausible, Umami, and Fathom, giving you even more privacy-friendly options for understanding your audience while respecting their privacy.