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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
How Jeffery Hicks goes behind-the-scenes in his newsletter
Asharee Peters · 2025-12-09 · via Buttondown's blog

Tell us a bit about yourself and your background.

I've been an IT Pro for about 35 years, specializing in Microsoft servers and infrastructure. I was a Microsoft Trainer for several years as well. My career has also included work as an author, courseware developer, and public speaker. I have been a Microsoft MVP for 19 years. My area of expertise and interest is in automation and efficiency, which, since 2006, has been focused on PowerShell.

What do you write about in your newsletter?

I like to think of my newsletter as a 'newsletter' in name only. I publish about 8 issues a month, and each issue is devoted to a single PowerShell topic. I focus not only on PowerShell syntax and scripting, but also on the hidden and soft elements that one should consider when writing PowerShell scripts and tools. The official documentation is great for teaching and explaining the mechanics, but I want to dive into the best way to apply those mechanics based on my nearly 20 years of experience using and teaching PowerShell. As the name of my newsletter implies, I want to go behind the scenes and explore areas that most people don't consider, but should.

Where did you first learn of Buttondown, and what made you decide to give it a try?

I started my newsletter on Substack, and I used MailChimp to manage mailing lists. I wasn't happy with the Substack publishing interface, which forced me to do everything online. I prefer to work offline whenever possible. I also didn't feel I was getting value for the expenses of MailChimp and Substack. I'm not sure where I first learned of Buttondown; it might have been a social media post. During my research, I discovered how easy it would be to migrate from Substack and MailChimp and decided to make the leap. Buttondown staff were especially helpful in getting my Stripe billing and payment plans migrated.

In a way, Buttondown has helped by staying out of the way; however, when I need them, they are there.

What are some ways Buttondown has helped you run your email?

I definitely enjoy the support for native Markdown and the ability to work offline. I also like the API. My workflow is to write an issue in Markdown using Visual Studio Code. I use PowerShell and the Buttondown API to upload images and then paste the link code in my document. When finished, all I need to do is copy and paste into the web interface and schedule the newsletter.

Earlier this year, I started taking advantage of social media platform integrations. I'm not sure I can attribute any specific increase in my subscriber base from it yet, but it doesn't hurt to publicize.

In a way, Buttondown has helped by staying out of the way; however, when I need them, they are there. I've always received prompt attention to my help desk queries.