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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
Intuitive publishing flow
Justin Duke · 2024-08-09 · via Buttondown's blog

In last week’s announcement of a new UI for sending drafts, I dropped a little bit of foreshadowing:

We've got a couple more changes planned this summer for the "previewing and sending" flow, and we promise that our goal is to make sure we keep everyone's use case in mind. Sometimes you have to move a couple buttons to make an omelet, as the saying goes — but we take such decisions seriously, with the goal of making sure we can provide the best interface possible over the next decade.

If you’ve sent an email in the past few days, you probably now know what this was referring to: a whole new way of reviewing and finalizing your email before you send it.

We’ve moved the various modals in the bottom (tags, audience, scheduling) into a new drawer that pops up when you hit send. At a high level, our goal with this design was to shift from what abstractly felt like rummaging around in your kitchen drawers trying to find the right utensil into a more cohesive flow: you write, then you review, then you choose your subscribers, and finally you hit send.

We don’t like changing big things for no reason, and this is a big change. It also feels like a correct change, and I want to ground it in three large pain points that are now solved:

  • Our single biggest question from customers sending their first email is “I scheduled something but it never went out. What happened?” This was because the modal for “scheduling” an email was disjoint from the actual sending of the email.
  • Our very helpful reviewing pane — that informs you about missing links, problematic phrases, broken tags, and so on — only showed up in a dialog, so if you wanted to actually see that your fixes worked you’d have to click out of the popup, change the thing, go back into the dialog, and repeat ad nauseum.
  • Our tag and ‘recipients’ filters — the two ways you constrain to whom an email might be going — were in completely separate routes.

All of which is to say: we know new interfaces take some time. We think we made the right decisions with this one, but always love your feedback. (And, we promise, we’re almost done futzing with stuff.)