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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
OpenAPI spec for archives
Justin Duke · 2026-01-31 · via Buttondown's blog

If you've built a custom theme or done anything programmatic with your archive pages, you've probably had to reverse-engineer the data that Buttondown passes to your templates. What fields are available? What types are they? What's nested where? The answer has mostly been "check the docs and hope for the best."

Now there's a proper OpenAPI spec describing the full shape of the template context — every field, every type, every nested object. It covers everything from newsletter metadata and email content to subscriber details and subscription URLs.

This matters if you're building on top of Buttondown's archives. If you're writing custom CSS themes, building integrations, or just want autocomplete in your editor, having a machine-readable schema makes all of that easier. And if you're not doing any of that — this doesn't change anything for you, your archives work exactly the same.

We're publishing this for the same reason we've been investing in archives more broadly this year. Between new themes, more customization options, and the larger archives overhaul we outlined at the start of the year, we've been making a lot of changes to how archives work. A formal spec is our way of being transparent about what the contract looks like — and being deliberate about not breaking it. If we change the shape of the data your templates rely on, we want that to be a conscious, documented decision, not an accident.