| Test ID | Date | Status |
|---|---|---|
| 0006 | May 8, 2025 | Inactive |
Test new headline on index page
Variants
| Variant ID | Description |
|---|---|
| 0006-2025-05-08-headline-test-baseline | "Emails for you. Yes, you." |
| 0006-2025-05-08-headline-test-variant-1 | "Your favorite creator's favorite newsletter platform." |
| 0006-2025-05-08-headline-test-variant-2 | "Why is running a newsletter so hard?" |
| 0006-2025-05-08-headline-test-variant-3 | "Tired of other platforms screwing up your newsletter? Welcome." |
Implementation
This test evaluated different headline messaging on the homepage to find the most compelling value proposition.