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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
New analytic MRR
Justin Duke · 2025-01-13 · via Buttondown's blog

Screenshots of analytics page showing monthly recurring revenue

We've at long last added support for viewing MRR alongside your other analytics within Buttondown.

MRR is a tricky metric to calculate (our documentation outlines some of the reasons why), but it's also an important one. We had to build a new system to calculate it that ingests your entire Stripe history — which also means we can calculate it for newsletters that have been around for years, on other platforms and pricing models.