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Bluesky analytics
Justin Duke · 2025-12-14 · via Buttondown's blog

Hey folks!

You can now track your Bluesky follower count right in your analytics! If you've added your Bluesky profile to your newsletter's social links, you'll see a new "Bluesky followers" metric that shows how your follower count changes over time, starting from when you added your Bluesky profile to your newsletter's social links.

This might seem a bit random for us to do — and it is! But we're working on a few other social analytics features that will be coming soon that required this data anyway, so we might as well add it to the analytics page. ("Might as well" is not exactly an ironclad product strategy, but in this case it seems harmless enough.)

Head over to your analytics page and enable "Bluesky followers" if you want to start tracking it. You'll need to have your Bluesky profile URL set up in your newsletter's social links first—you can add that in your archive settings.

(And, before you ask — Mastodon, Instagram, and a few others are coming soon too! We just need more time to bake out that data.)