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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Slack webhooks Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations
New webhooks
Justin Duke · 2023-05-22 · via Buttondown's blog

Do you know of webhooks?

They are terrific: a way to extend and supercharge your newsletter, even if you're not a programmer. You can pipe them up to various endpoints in tools like Zapier or IFTTT to do things like:

  • Send a tweet when you publish a new issue
  • Send a Slack message when someone subscribes
  • Send a text message when someone subscribes as a paid user

Today, I'm excited to announce a bit of house cleaning in the world of webhooks.

Gone are some deprecated webhooks:

  • draft.created (replaced by email.created)
  • scheduled_email.created (replaced by email.created)
  • scheduled_email.deleted (replaced by email.deleted)

And in are two new ones:

  • email.status.changed, which fires whenever the 'status' (draft, scheduled, sent) of an email changes
  • subscriber.clicked, which fires whenever a subscriber clicks a link in an email

You might be able to read between the lines on that last one a little bit. Coming soon in the land of automations: a way to, say, set tags or metadata onto your subscribers who click on certain links.