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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
Buttondown's username retention policy
Justin Duke · 2023-05-13 · via Buttondown's blog

Twitter recently updated their inactive account policy, paving the way for their ability to 'reclaim' abandoned accounts that have been deemed inactive.

I'd like to take this opportunity to re-affirm Buttondown's policy on this subject:

  1. We will hold onto your username and archives indefinitely, regardless of whether or not you're a paying customer. We understand that newsletters are often hobbies or projects with long-term horizons, and stepping away for months or years is not just normal but healthy.
  2. If you delete your newsletter, there is no grace period — that username can be immediately recycled by another user.

(As always, these policies can be superseded by healthy judgment in cases of terms of use violations: if you're egregiously camping usernames or engaged in malicious activity on the platform, they may not apply. )

Here's the thing: digital life is hard enough. You should not have to spend any time worrying about someone stealing your digital identity, nor any time worrying about a URL you visited in 2023 having vanished in 2025.

Buttondown is, more than anything, committed to making your life a tiny bit easier in a number of ways. We hope this policy is one of those infinitesimal ways.