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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
Featured emails
Justin Duke · 2025-06-09 · via Buttondown's blog

One of the product surfaces that we get the most feature requests around are the archives and specifically the long list of all emails you've published to the web. This page represents a bit of a third rail for how we think about Buttondown:

  1. there's one cohort of customers who uses Buttondown much the same way they use any blog, and for them, this page is woefully underequipped and a prime target for customization, taxonomies, and more.
  2. there's another cohort of customers who use Buttondown primarily for our subscriber management and deliverability, to whom archives are either marginal or entirely disabled.

A lot of what we try to do when thinking about what to build — especially for the archives! — is balancing these two spheres plus a half dozen more to make sure that everything we build benefits all customers or at least does not come at the detriment of any such customer. Building a CMS is a Sisyphean task filled with edge cases and bikesheds; we are not interested in building a CMS, but we are interested in building a simple, elegant way to let you highlight your lovely writing, and doing so in a way that causes us (and you) a minima of headaches.

So, we've added a new feature to the emails page: you can now choose to pin a post, and that will appear at the top of your archive page. It's a lovely feature — it will not change the way you use Buttondown, but it will make your archive page a little more useful and make it a little nicer for you to share your best writing (or perhaps most timely) with your readers.