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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
PWYW suggestions
Justin Duke · 2025-07-20 · via Buttondown's blog

Hey folks! We've got a small but mighty update for those of you using pay-what-you-want pricing.

You can now set a suggested amount for your pay-what-you-want subscription tiers. This gives your readers a helpful nudge about what you think is a fair price, while still letting them choose what works for their budget.

When creating or editing a pay-what-you-want price tier in your paid subscriptions settings, you'll see a new "Suggested amount" field. Whatever you put there will show up as the default in the payment form — though subscribers can still change it to any amount above your minimum.

Perfect for when you want to say "I'd love $10/month, but honestly anything helps!" 💸

If you're not using paid subscriptions yet, now's a great time to explore how you can start earning from your newsletter while keeping your community accessible to everyone.