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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
TK reminders in the editor
Mary · 2025-12-05 · via Buttondown's blog

If you've ever written for a newspaper or magazine, you might be familiar with "TK" — a journalism shorthand for "to come" that marks placeholder text you need to fill in later. It's a handy way to keep writing when you don't have a fact, link, or quote ready yet.

Now Buttondown has your back: when you type TK (or TKTK, Tk, tk — we're not picky) in your email, you'll see it highlighted right in the editor. And when you go to send, you'll get a friendly warning reminding you to fill in those placeholders.

The Content section of the sending drawer showing a warning: "2 placeholders found — Found TK in the email body. Remember to fill them in before sending."

No more accidentally sending "The event starts at TK" to your subscribers!

(p.s. — credit where it's due. We stole this idea from Ghost. Thanks, Ghost!)