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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Better archives and landing pages
Justin Duke · 2024-01-19 · via Buttondown's blog

Hot (does two months' of delta count as hot?) on the heels of the newer, prettier, email template comes the first significant update to your newsletters' landing pages and archives in a long time.

Rather than deluge you with a handful of screenshots, I'd like to share an example of the real thing: Buttondown's official newsletter, now powered by what we're calling the "modern" theme.

What makes this thing "modern"? Well, it's got a few things going for it:

  1. It is faster. Around 30% faster, in fact, thanks to a bunch of optimizations and a new, more efficient, design.
  2. It is more responsive. It looks great on mobile, and it looks great on desktop, and it looks great on tablets, and it looks great on, uh, your smart fridge.
  3. It is more accessible. We've made sure that the site is navigable by keyboard, and that the contrast is high enough to be legible by folks with visual impairments.
  4. It is modular, paving the way for not just more customization and theming down the line but also web-first features like comments (yes, comments are coming!) and related emails that were harder to shoe-horn into the classic webface design.
  5. You know, this is subjective and unquantifiable, but it just looks better. (Or, at the very least, I think so!)

We're not getting rid of the old design, but all new newsletters are defaulting to the new design, and you can switch over to it by going to your newsletter's settings page and heading down to the "Design (web)" section. Give it a spin and let us know what you think!