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Subscription wall
Mary · 2026-04-09 · via Buttondown's blog

You can now gate content in your archives behind a subscription — without needing paid subscriptions or Stripe set up.

In Fancy mode, type /subscription wall to insert one into your email. Everything below it will be visible only to subscribers when someone views the post in your archives. Anyone who's subscribed — free, paid, gifted — can see the full post. Everyone else gets a teaser and a prompt to subscribe.

You can also set an email's archival mode to "Shown to subscribers" in the finalization drawer to gate the entire post without placing a wall in the body.

A few things worth noting:

  • One wall per email. You can have either a paywall or a subscription wall, not both.
  • Archives only. The full email is always delivered to subscribers' inboxes — the wall only affects the web archive view.
  • RSS feeds exclude subscriber-gated emails for now, since there's no way to authenticate feed readers.