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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Slack webhooks Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations
Even more subscriber types
Justin Duke · 2023-03-23 · via Buttondown's blog

Every subscriber has a "type". This is the state of the subscriber: whether they're active, whether they've unsubscribed, whether they're on a trial, etc. We've added a few more types to make access and filtering easier:

  • "churned" subscribers, which represent subscribers who were once paying for a premium newsletter and no longer are doing so. (You may want to reach out to them directly to get feedback or to offer them a discount!)
  • "malformed" subscribers, which represent subscribers who have an email address that is not valid. Sometimes people mistype their email address or accidentally throw in a space or two.
  • "complained" subscribers, which represent subscribers who have complained about your newsletter. You may want to reach out to them directly to apologize and ask them to give you another chance.
  • "disposable" subscribers, which represent subscribers who subscribed from a disposable email address. These are often used by spammers to sign up for newsletters and then unsubscribe. (Buttondown will not send emails to these addresses so as to preserve your deliverability.)