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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails
Dark mode
Justin Duke · 2025-08-25 · via Buttondown's blog

When we decide what to work on and what to prioritize, the vast majority of projects and enhancements come from customers. This makes sense: if you were to tally up all of the hours spent by customers in Buttondown, it dwarfs the amount of hours spent by us, the humble engineering staff. But there must be room for whimsy and what can be uncharitably described as irrational decision-making.

For instance! I welcomed a daughter into my life last year. As such, I'm suddenly much more conscious of bright lights. Historically, I haven't really cared about dark mode. It has now suddenly taken on a more urgent and important role lest I accidentally blind myself tapping into Buttondown's very bright white interface. And successfully spring Lucy to the crib.

You can now start using dark mode by going to the help pop out in the bottom left corner of the sidebar. We'll be formally taking it out of beta in September, as I'm sure there are a handful of edge cases and rarely visited components that we've missed.

(Next up: dark mode support for the archives!)