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Buttondown's blog

Email could have been X.400 times better The physicists who convinced Fermilab to send Brazil's emails Better in-app previews Analytics 3.0 Subscriber ID variables Comments! Send latest premium action Automation filtering Free API subscribers Surveys in automations Reply to replies Labels for RSS feeds How Jeremy Singer-Vine curates curious datasets for readers 2023 (and what's next) Email vs web content Sort by engagement Better gift subscriptions How Andy Dehnart built a career reviewing television New email template Email-based automations Opt-in reply tracking Automatic alt text More social network integrations Sort by metadata Overlarge image warnings Automation tag actions Pause emails mid-flight Search tags and automations Gift via automations Subscriber-driving emails Programmatic webhooks Email page views Tag statistics Discord webhook formatting Automatic subscriber cleanup RSS subscriber count Weekly subscriber reports More list columns Customizable list views How Max Voltar turned a side gig into a trusted keyboard resource How Nick Disabato runs two newsletters from one design consultancy Made-for-you share images Automation improvements End-of-email surveys Filter by date Survey-triggered automations More automation functionality New webhooks How France Insider built a news service with paid subscribers Email as primary key How John Willshire unites two businesses in one newsletter Confirmation reminders Email churned subscribers Email-to-draft Subscriber metadata columns ChatGPT integration Faster web archives Referral program Better search results TikTok embeds Subscriber timeline Spotify embeds Improved RSS-to-email Subscribe page OG image New analytics page Google Tag Manager Even more subscriber types Integrating Duda with Buttondown Linktree integration guide Advanced and enterprise plans Framer integration guide API requests page Team collaboration In-email surveys Better CSS settings Better RSS automation fetching! Editor toolbar improvements Smart filters Faster emails page RSS automations Faster email analytics Zapier error codes Image accessibility checks Tags vs newsletters OG image picker Image editor improvements API bulk actions Improved OpenAPI spec Mastodon support Better subscriber filtering Better subscriber validation Hotkey support! Programmatic access to analytics Stronger bulk actions Faster archive page Custom canonical URLs Email slug and metadata Improved writing interface Generating a Typescript router in Django Filter emails by source
Configurable Firewall
Justin Duke · 2025-04-21 · via Buttondown's blog

New spam blocking controls with adjustable thresholds and manual review options.

Justin Duke

Justin Duke

April 21, 2025

Dealing with incoming spam is one of the most annoying things about Buttondown, and I mean that both from the perspective of an author using it and from the perspective of me, the person who helps run it.

As Buttondown grows and scales, the volume of incoming spam has concomitantly grown even more than that. The number of surfaces we've had to look at and harden in an intuitive, cohesive way has increased. We've got form endpoints, API endpoints, archived pages, comments sections, and more. One of the things we've historically done a pretty poor job at is surfacing a lot of this nuance and complexity. You, as an author, might get a report from someone who tried and failed to subscribe, and you have no idea or way to link it to the issue. Similarly, if you wake up and find a batch of pretty sus-looking subscribers in your inbox, you're not really sure what to do or how they got there.

So we've added a new feature: the Firewall. (Fancy, I know.)

Our goal with the Firewall is to provide you with two main knobs to tune how you want to deal with spam: how aggressive Buttondown should be at blocking spam, and what to do if we do block someone. You're now afforded the ability to set a threshold at which we should block someone, and to retain blocked subscribers for manual review.

You can read a bit more about the technical details behind the Firewall in the docs. We plan on adding more nuance and complexity to the Firewall in the future, but we're starting with these two knobs — frankly, because we know that for some of y'all this problem has been a source of pain for a long time, and we'd rather ship something of value than faff around designing out a rules-based engine or whatever.

The Firewall (which I cannot stop capitalizing, for some reason) is out today, and free for all newsletters. This launch doesn't coincide with any changes to how we handle auditing, your existing settings have been honored.