Amazon Web Services (AWS) started with a handful of foundational infrastructure services such as Amazon Simple Storage Service (Amazon S3), Amazon Elastic Compute Cloud (Amazon EC2), and Amazon Simple Queue Service (Amazon SQS), so that anyone with an idea could start building. As the world’s largest companies and governments adopted AWS, they asked for features to optimize their configuration for a range of global business contexts, security requirements, and operational needs. To meet these needs, AWS expanded globally through new Regions and added breadth and depth of services in security, networking, governance, and cost controls, so those customers could operate wherever they needed and at the scale they require. That combination of global reach, breadth, and depth remains essential for those customers, but if you are at the start of a new idea, every configuration option is effort standing in the way of shipping your dream product fast.

Today, we’re announcing a new simplified experience on AWS for builders who are working at the pace of AI. Instead of having to complete configuration tasks before you can work on your project, you start with sensible defaults and simple administration. You sign up using an existing identity from providers including Google, GitHub, and Apple. For most new customers, no credit card is required to start and you receive $100 in free credits as part of the AWS Free Tier. You can build immediately in your first project. As you continue to work, you can invite collaborators with just an email address, without learning about AWS Identity and Access Management (IAM) or AWS IAM Identity Center. When your project grows beyond the free credits, you can set a spend limit so you stay within your budget on the paid plan. If you grow to need additional customization, you can activate advanced AWS features to access the full breadth and depth of AWS without migrating.

How it works
When you sign up, AWS organizes your work in a project. A project contains an AWS account, where you create resources, and settings for sharing with team members. AWS creates that structure for you and applies additional security controls so you can start building your idea. After signing in, you get a prompt to paste into your coding agent that configures it to work with your new AWS environment. From there, your agent can deploy resources, run workloads, and iterate on your application following best practices for working with AWS.

You can create another project with a click. When you want to work with an additional team member, you send an invitation to their email address. Identity permissions are handled for you, so there are no IAM users to create; each person you invite only gets access to the projects you specify. Console workflows and coding agents also configure permissions between supported services and resources automatically, so you do not have to set up or troubleshoot resource permissions by hand.

When you’re ready to move beyond free credits, you can upgrade to a paid plan by entering your payment method. You can set a monthly spend limit on a project based on your usage trends, starting at $20 per month. The spend limit is the ceiling for that project’s costs, and you pay for what you actually use up to that amount. For example, if you set a $50 spend limit and your project incurs $32 in charges that month, you pay $32 (plus taxes). AWS will suggest a spend limit based on your usage, and you can accept that recommendation or set a custom amount if you are planning to further scale your usage. If your project approaches the limit, you first receive notifications. If spend reaches the limit, AWS pauses your project rather than accumulating charges, and you can resume working on it when you raise the limit. Each project has its own spend limit so you can give a larger budget to a workload that is gaining traction while keeping a smaller budget on an experimental idea.

Let’s try it out
To get started, I went to aws.amazon.com and chose Create account. I signed in with my Google account and within seconds had a new project ready to go, as shown in the following screenshot.

The Sign up for AWS page, with options to continue with email or sign in using Google, GitHub, Apple, or Amazon.

The first thing I saw was a prompt to configure my coding agent. I copied the prompt and pasted it into my agent. The agent set up the AWS Command Line Interface (AWS CLI) and the Agent Toolkit for AWS, logged me into AWS, and created a CLAUDE.md file in my project with guidance for the new experience.

The Setup Agent Toolkit for AWS dialog, with a prompt to copy and paste into your coding agent.

With the agent connected, I gave it a short prompt: build an API that returns a new unique sequential ID on every request. The agent created an AWS Lambda function, an Amazon DynamoDB table, and an Amazon API Gateway API, then deployed them for me. I did not have to configure resource permissions by hand. Within a few minutes I had a public endpoint that returned a newly minted ID on each request. My project started with $100 in free credits, and I received an additional $20 when the Lambda function was deployed.

A coding agent prompt to build an API that returns a unique sequential ID on every request.

The coding agent presents architecture options for the sequential ID API, with AWS Lambda and Amazon DynamoDB selected.

The coding agent confirms the API is live and lists the Amazon DynamoDB table, AWS Lambda function, and Amazon API Gateway API it deployed.

From the project, I could manage settings, invite team members by email, and monitor billing, as shown in the following screenshots.

The Projects page, showing remaining free-plan days, credits, and a project.

The project Members page, with the option to invite a new team member by email.

The Billing page, showing a $0.00 balance on the free plan, remaining credits, and cost by project.

Activating advanced features
If you reach the point where you need multiple Regions, or governance features like custom policies in AWS Organizations, you can activate advanced features at no additional cost. You’ll find yourself in a fully configured AWS Organization built according to best practices, with no migration and no downtime. Everything you configured previously is preserved and reflected in the underlying AWS services.

Now rolling out
We’ve heard from builders that they do not want to spend their first hours configuring an AWS environment. They want to build what they came to build, and we listened. AWS began as a place where anyone with an idea could start building, and this new simplified experience brings that starting point back, with sensible defaults so you can begin immediately, and with the global reach, breadth, and depth of AWS still there when your idea needs it. We are gradually rolling this experience out to new customers. We cannot wait to see what you build, and we want your feedback on the experience.

To try the new experience, create a new AWS account. To learn more, see Sign up for AWS (new).