GENEVA, July 7, 2026 — Salesforce, the world’s #1 Agentic CRM, today announced plans to invest $1 billion in Switzerland over the next five years to accelerate the country’s agentic AI transformation. The investment builds on Salesforce’s longstanding commitment to Switzerland — one of Europe’s most important centers of technology, finance, and innovation — by supporting its local workforce, its growing base of customers and partners, and Switzerland’s workplace and AI skills development.

The announcement was made by Salesforce Chair and CEO Marc Benioff during his visit to Switzerland ahead of the AI for Good Global Summit in Geneva. During the Summit, Benioff will co-chair the first meeting of the AI for Good Global Commission (July 8) alongside Rwandan President Paul Kagame and ITU Secretary-General Doreen Bogdan-Martin. The Commission brings together more than 40 heads of state, industry CEOs, and leaders of international organizations to advance practical pathways for responsible AI development and equitable access worldwide.

Switzerland plays a leading role in shaping AI governance. It is home to the ITU, the World Economic Forum, and dozens of international organizations, and in 2027 will host the Global AI Summit (after France in 2025 and India in 2026).

“Switzerland is where the world comes together to solve its greatest challenges — home to global institutions, pioneering companies, and a deep tradition of innovation and trust,” Benioff said. “We are proud to expand our presence here with this major investment, partnering with Swiss organizations to become agentic enterprises that unlock new levels of productivity, growth, and customer value.”

Mr. Benioff is a member of the World Economic Forum (WEF) Board of Trustees and has personally supported the Crowther Lab at ETH Zürich.

Partnering with Swiss Industry Leaders

Switzerland is home to some of the world’s most dynamic companies, and Salesforce is proud to power their AI transformation with Agentforce. Across banking, life sciences, energy, and beyond, Salesforce is helping Swiss organizations bring people, agents, and platforms together to power growth and connect with customers in new ways. 

• Oviva, a leading European virtual care provider for weight-related conditions, uses Agentforce to autonomously handle over 300,000 monthly customer messages, deflecting 50% of inquiries and resolving 40% of operational support queries — such as password resets and dietitian assignments — without human involvement.

• FREITAG, the iconic Swiss bag maker known for its one-of-a-kind products crafted from recycled lorry tarpaulins, deployed “FRIDA” — an Agentforce-powered AI agent — to handle recurring customer enquiries across Germany and Switzerland, achieving customer satisfaction rates of over 95%.

• The World Economic Forum used Agentforce to build and deploy “EVA,” an agentic concierge that supported over 3,000 global leaders at its 2026 Annual Meeting in Davos — personalising schedules, providing navigation, and generating briefing documents in seconds.

“Salesforce has been our strategic technology partner for 14 years. Today, Agentforce is helping our sales teams work smarter, our data cycles improve, and our advisers spend less time gathering information and more time helping farmers. When data is connected and accessible, AI has the potential to make agriculture one of the most digitally advanced industries in the world.” — Jeff Rowe, CEO Syngenta Group

A Longstanding Commitment to Switzerland

Salesforce opened its first Switzerland office in 2004, making it one of the company’s first European presences. Today, Salesforce operates offices in Zurich and Lausanne, has served more than 1000 customers across the country, and works with over 100 partners to drive digital transformation in every sector of the Swiss economy. 

Salesforce’s technology also powers more than 480 Swiss nonprofits and higher education organizations. This year, Great Places to Work ranked Salesforce #3 among the Best Large Workplaces in Switzerland.

Salesforce is committed to Switzerland’s workplace development. The company launched “Bring Women Back to Work” in 2020 — an initiative to help women who have taken extended career breaks return to the workforce. To date, more than 600 women have participated in the program, earning over 1,000 Salesforce certifications. Originally launched in Switzerland, the program has since expanded across multiple European countries as an independent foundation. 

Since 2015, Salesforce has partnered with alpine schools through the Davos Codes program, providing hundreds of Swiss students with hands-on experience in coding, data analysis, and AI. The program culminates in a one-day workshop during the World Economic Forum.  

Salesforce has also contributed more than $7.5 million in grants to Swiss nonprofits and higher education institutions. And Salesforce employees have volunteered more than 79,000 hours in service to their communities — including species conservation projects for BirdLife Switzerland and planting trees with WWF Switzerland.