The MoU establishes three strategic pillars: digital transformation of the provincial state using AI agents, support for SMEs and entrepreneurs, and AI skills training for public officials and citizens.

The agreement signals a new phase of Salesforce’s collaboration with Argentina’s provincial governments, to make the benefits of AI accessible at every level of government across the country.

PARANÁ, Entre Ríos, July 15, 2026 — Salesforce (NYSE: CRM), the #1 AI CRM, and the government of the province of Entre Ríos signed a Memorandum of Understanding (MoU) today. The MoU establishes a strategic collaboration framework to explore and drive joint initiatives that promote the economic, social, and technological development of the province.

The agreement was signed by Alejandro Anderlic, Director of Government and External Affairs for Latin America at Salesforce, and Rogelio Frigerio, Governor of Entre Ríos. Also present were Emanuel Gainza, Secretary of Modernization, Science, Technology, and Innovation of the province; Marcelo Guajardo, Manager of Government Affairs and Public Policy for Southern Cone (Argentina and Chile) at Salesforce; Sebastián Maffeo, Regional VP for the Public Sector at Salesforce; and Carlos Pallotti, Director of MiradorTEC.

Within the framework of this collaboration, Salesforce will contribute its global leadership and expertise in artificial intelligence, autonomous agents, and digital talent development to support and strengthen Entre Ríos’ transformation agenda.

The agreement builds on the Salesforce’s existing work in Argentina to promote the responsible adoption of artificial intelligence. Following the MoU signed with the national government during Argentina Week 2026 and the publication of the first federal study on AI use across Argentine provinces, alongside the Center for the Implementation of Public Policies Promoting Equity and Growth (CIPPEC), Entre Ríos is now the first Argentine province to translate that work into a concrete action agenda.

The collaboration is structured around three strategic pillars:

• Digital transformation of the provincial state. The agreement supports Entre Ríos’ existing modernization agenda, using AI agents to improve the efficiency of public services and the experience of citizens when interacting with the government. 
• Support for the productive sector. The MoU includes targeted initiatives to help local SMEs and entrepreneurs adopt digital tools and strengthen their competitiveness.
• AI skills training. Salesforce will provide access to Trailhead, its online learning platform, to help public officials and citizens in Entre Ríos build practical AI skills.  

“People will be able to access a platform to receive training in artificial intelligence. The local companies will have access to tools that are currently only available to the world’s big corporations. Entre Ríos is the first province to reach this agreement, and this is just the beginning.” — Rogelio Frigerio, Governor, Province of Entre Ríos

“For Salesforce, signing this memorandum of understanding with the province of Entre Ríos represents a fundamental step in our commitment to federal technological development in Argentina. We are excited to support the vision the province has been driving to accelerate its digital transformation, and we firmly believe that public-private collaboration is key to driving innovation, strengthening productive development, and creating new opportunities for the people of Entre Ríos.”— Alejandro Anderlic, Director, Government and External Affairs for Latin America, Salesforce

“The fact that a global leader like Salesforce has chosen Entre Ríos to launch this initiative with Argentine provinces shows that we’re doing things right. We have a province with talent, institutions, and a technological ecosystem ready to take advantage of these opportunities and turn them into greater development for the people of Entre Ríos.” — Emanuel Gainza, Secretary of Modernization, Science, Technology, and Innovation, Province of Entre Ríos

“This agreement marks an important milestone for Salesforce in Argentina. It is the first time we have signed a collaboration framework with a province. With this alliance, we are beginning to turn into reality a conversation we started a few months ago alongside CIPPEC and Argentine provinces on how to leverage artificial intelligence to drive economic and social development from each territory. Entre Ríos was already walking that path with a clear agenda of state modernization, productive development, and technological inclusion, and we are convinced it has all the potential to become a benchmark for digital transformation in Argentina.” — Marcelo Guajardo, Manager, Government Affairs and Public Policy, Southern Cone, Salesforce

The information in this article is provided for informational purposes only, and Salesforce makes no guarantee about its accuracy or completeness.